Adjust

“As a tech company, our foundation is built on our technology which is influenced by data coming from our users. Our goal is to provide valuable content that our users want. And the only way we could quickly understand our users’ needs is by analyzing the data.”

“Looking at creative level data from Adjust, we learned which elements were resonating most with our audience and when we optimized our creatives, we were able to increase our spending on paid campaigns.”

“My favorite feature is the cohorts, we use cohorts to calculate return on investment and monitor retention. I love playing around with the different filters available to gather as much data as possible.”

“Adjust helps us understand which channels are performing best and helps us invest our spend in the right place. Their dashboard is so easy to use and I love being able to visualize everything in a graph, especially when I’m looking at CPI’s or certain KPIs. It’s the perfect way to get a snapshot of how our campaigns are pacing.”

““We need this dashboard, it makes our lives ten times easier. It’s an easy way to see how you’re doing in terms of campaigns, especially for cohort data.””

“Taboola's direct S2S integration with Adjust helped in defining clear conversion goals, and postback data from Adjust helped Taboola to optimize campaigns for better ROI. We easily defined the demand for our campaigns with the help of audience, geo, and SmartBid capabilities to achieve our CAC, ARPU and ROI targets.”

“Adjust's raw data callbacks enable us to be a truly data driven company. In marketing, we work with several departments that rely on the data coming from Adjust to make decisions. We can append as many parameters as we want which means we can get really granular with our insights”

“Not only are we constantly receiving incredibly fast support from Adjust, but the Adjust team also organizes quarterly Growth Lab events which provided us with valuable market insights and benchmarks, as well updates on available solutions.”

“We were impressed with the number of metrics our team could track. We love that Adjust is actively developing every day and offering new features.”

““This is actually one reason also why we ended up choosing Adjust — a lot of the MMP solutions that we had made it difficult for us to have our own referral system. With Adjust, we were able to customize it and maintain referral information, which is important because with iOS, it can be hard to maintain that referral information. ””

““ We’re constantly improving on utilizing our ad campaigns, and using the Adjust Dashboard to understand which ads are doing well . This gives us the ability to tweak them or remove the ones that are just being spent with little return.””

““I think that my most favorite thing about the Adjust subscription tracking is that it's so detailed, and allows us to really dive deep into all the different stages of trialing, activation, conversions and even cancellations , and being able to understand the flow there.””

““For us in the beginning, and even now, the biggest thing that we cared about was whether people were actually trying out our product; not just downloading the app. The other metric that we cared about is the type of conversion - from trial to paying. With Adjust, we were able to actually track all this information in a lot more in detail. ””

“Adjust’s technical account managers are incredibly helpful. They not only address the tickets we raise but also consider solutions from a business perspective, drawing on relevant case studies from their portfolio.”

“Adjust is crucial for any app that relies on paid media. It provides a single source of truth from acquisition through the full user lifecycle across multiple channels. Their range of solutions has been instrumental in helping us reach our goals.”

““Thanks to the reliable data from Adjust and the profitable UA growth we’ve achieved with AppDiscovery, we’ve been able to confidently scale our spend and grow our business.””

““Adjust and AppLovin are instrumental to our UA strategy. With Adjust’s SpendWorks, we’re able to quickly identify our top channels and strategically allocate campaign budgets for peak performance. Adjust's measurement insights also power AppLovin’s advertising engine, allowing us to quickly launch advanced campaigns optimized to the down-funnel goals we care about most.””

“The easy setup, the ability to add the events that we want, and to know whether our numbers are making sense is invaluable.””

“Adjust has allowed us to grow and spread across more channels, whether that’s social, search, or other digital channels.”

“We now have full visibility over our campaigns which has empowered us to make better marketing decisions, most importantly, we’re able to stop creatives with low install numbers and high prices, and channel more budget into those campaigns performing well.”

“We’re now able to direct more resources to improve our Facebook creatives and campaigns, as opposed to spending time trying to understand and compare all of the data. Adjust Automate has saved us huge amounts of time and helped us decrease customer churn and increase revenue.”

“Since working with Adjust Automate, we’ve been able to improve the three KPIs we are focussing on most closely - install rates, install prices, and retention rates. Not only this, but we’ve also saved our marketing team countless hours previously spent on manually sorting data.”

““Adjust Datascape helps us to visualize all of our data. It acts as a business intelligence system to us. The trends can be clearly identified through line charts showing user retention and ad revenue.“”

““The Adjust China team guided us in setting up conversion values. Since VividJoan’s products are largely dependent on in-app purchases, we were advised to increase the volume on our paid campaigns. When setting up the conversion value, the Adjust team provided us with best practices and supported us in optimizing live campaigns.””

““Being able to experiment with different channels and UA strategies is why Adjust is one of the most important parts of our marketing technology stack””