Amperity

“Amperity allows us to become more customer-centric, and the metrics we use to define success reflect that. By leveraging the predictive segmentation, we enhance our strategies and our ability to make better decisions. Achieving data-driven personalization across channels and democratizing data across various business units were big wins in our journey with Amperity,”

“Amperity has enabled us to automate personalized campaigns, significantly improving Marketing ROI. Before Amperity, we knew these results were possible, but the level of manual data engineering effort made mass personalization impractical. We're now seeing 100% lift when using item-level transaction data to personalize.”

“I have become 15 times more productive because I don't have to change databases, make sure the tables match the same, and all the field names are the same for each brand, close to 10,000-line queries. Now, I flip a switch in my script and run it for a different brand. Amperity has improved our decision-making process, making it possible to create more personalized customer experiences across our brands.”

“I have become 15 times more productive... Amperity has improved our decision-making process, helping to create more personalized customer experiences across our brand.”

“I remember getting the first email after our first segment launched, and match rates were off the charts. Now that we can basically connect directly with any channel that we’re looking to activate with the platform, we’re more nimble and can engage with our customers in a more effective way.”

“Since the Amperity implementation, all of our manual review processes are so much shorter, our customer profiles are so much more complete, and as a result, we have so much more confidence in the data.”

“Partnering with Amperity helps us unlock data to deepen personalization and become more relevant to our customers. We focus on showing our guests that we truly know them, understand their needs, and anticipate what they'll want next.”

“We had many disparate systems with custom-built solutions that couldn’t connect. Amperity helped us stitch together all our data streams, allowing us to understand customer profiles comprehensively.”

“Amperity uniquely allows us to bring together even more data sources in a single environment so we can build more sophisticated and informed audiences that we test and learn from across our media campaigns.”

““We have so much transactional data, we were constantly struggling to aggregate, update, and make sense of it. Amperity gave us a foundation we could finally trust.””

““Amperity is crucial to our tech stack. In order for us to have a 360 view of the runner and then use runner data for analytics and marketing segmentation, a CDP is necessary. Our tech stack is always changing, and very dynamic so the ease of plugging in partners is also critical. ””