Avarra

“Ramp time reduced from 18 months to 6 months — a 12-month reduction. And we are seeing a ~30% improvement in core selling skills. Reps significantly improved in discovery and objection handling.”

“The onboarding and rollout was remarkably smooth. It didn't feel like a project. It felt like we were adding a capability, not taking on another project.”

“The biggest behavior change Avarra has unlocked is for sales reps to own their own development more — they're no longer reliant on just their sales manager as their source of practice.”

““We’re using it across all AEs — and all of our AEs have made quota.””

“"Avarra isn’t just another sales tool, it’s become part of how we train, how we coach, and how we win,"”

““With Avarra, it’s not just about hitting quota faster, it’s about reps taking ownership of their own development. They’re practicing after hours, competing to beat their own scores, and pushing each other to get better. That’s the cultural shift we were after. That’s the magic of Avarra,"”

““It’s not just a tool,” Yttredahl said. “It’s really become the engine of how we want to learn and practice.””

““The feedback from reps was that the simulations felt incredibly real,” Yttredahl said. “They actually looked forward to doing the next one.””

““Onboarding was remarkably smooth,” Yttredahl said. “It didn’t feel like a project. It felt like we were adding a new capability.””

““Our biggest challenge was that we had a lot of tools and a lot of manual processes,” said Renee Yttredahl, Director of Sales Enablement at Forescout. “It made it nearly impossible to deliver consistent coaching experiences at scale.””

““The biggest reason I would recommend Avarra is it allows you to scale programs faster without additional headcount.””

““I use Avarra for everything, from practicing conversations to certifying sales plays,” Mott said.”

““The biggest ROI is that we don’t need as many trainers,” Mott said.”

““It was easy to build SIMs, assign them, and track performance,” Mott said. “That simplicity made a huge difference.””

““I wasn’t sure where the gaps were,” said Nicole Mott, Director of Sales Enablement at Exterro. “How well can they run discovery? How well can they handle objections?””

““Avarra is my favorite tool for taking information and making it real,” she said.”

““We can do all the training in the world,” McPherson said. “But unless reps have a chance to actually practice it, the information isn’t going to stick.””

““One of the most eye-opening things was how much better reps could tell customer stories after practicing the roleplays,” McPherson said.”

““One of the things that makes it hard to up-level an enterprise sales team is that they’re not going through a million different deals,” said Nisha McPherson, VP of Revenue Enablement at Betterworks. “They’re going through a few large, important deals.””