Backstory

“Every sales team struggles with hygiene. Good pipeline hygiene is the holy grail of sales. Nobody wants to look foolish when they open their scorecard and it's incomplete.”

“There are many sales methodologies, and no one is necessarily better than another. What really matters is high adoption, enforceability, and CRM compliance. Backstory is fully integrated with our CRM and took just a few clicks to set up.”

“It impacts every customer-facing deal we run. I'd ask any VP of sales - how do you measure engagement with your customers? If you can't answer that, you end up with a hope strategy.”

“We have our bookings forecast in Backstory where we can run all our AI queries, we can see our scorecards in it - all those things. The only way you could really work in Salesforce is by opening lots of tabs.”

“The deals you know you're going to win are the ones where you've got the right engagement at every step. Backstory gives us the analytical view to see when we don't.”

“I can actually see it for the first time. That person is really engaged, but that person isn't - and he's important. I need to get to him.”

“We had no way to validate that we were making progress with customers before we ever got a deal in the funnel. That's the blind spot Backstory took away.”

“If you can't measure engagement with your customers, you end up with a hope strategy - not just as an individual rep, but as a business.”

“Backstory has been instrumental in helping us identify gaps that need to be filled. If reps aren't in a multi-threaded deal with stakeholders, Backstory can flag that, which allows us to take action.”

“No account manager has ever freely given up a customer. Backstory lets us make unemotional, data-driven decisions around account segmentation. The numbers don't lie.”

“Backstory makes the data that we are collecting more meaningful. When you come into a new leadership role, you wonder if you can trust the data. Because of Backstory, I know I can trust the data and confidently run my sales org off of it.”

“Backstory helps us be proactive instead of reactive in our GTM approach. They support our company culture where we're focused on enablement and helping the sales team succeed long-term.”

“In the past, if we had a diligent seller that tracked all of their activities, we still wouldn't have the proper insight to know if the account was reciprocating or even cared about us. Now, we have data that shows us if an account is interested.”

“With Backstory, we've removed the guesswork from our sales process and set our sellers up for success.”

“Backstory is our go-to place to understand crucial pieces of each deal. Before, we were relying on seller notes, but we needed a way to easily see if forecasted deals were properly qualified.”

“We needed a tool that would help us standardize our sales process and drive adoption of MEDDPICC across our entire sales org - pretty quickly, we saw that Backstory was the obvious choice.”

“This new forecasting platform gives us a crystal-clear view of our pipeline and puts actionable insights directly in the hands of every seller and manager.”

“Until now, only managers submitted forecasts. This marks a massive shift in how we run our business, driving greater accountability, ownership, and commitment at the individual seller level.”

“Those insights made it readily apparent why we were seeing year over year decline in an area of the business - but what's even better is that those things are actionable.”

“When we first engaged with Backstory, it was like there was finally this light. You're showing me a future state where we can get unbiased, impartial, and directional data into our systems.”

“With Backstory, you can actually see where people are spending their time, are they single-threaded or not, and what the quality of their interactions are. It's one thing to diagnose, it's another thing to cure.”

“The sooner we identify who a contact is, the better we can engage. Backstory's smart match lit up our dark funnel and gave the team visibility to act on early signals.”

“Having a standardized way to do account planning is beneficial not only for reps but also for the people that need to help them. Backstory has helped with consistency.”

“We work with external partners to buy tools and software and sometimes it's hard to know if they're invested in our success. Backstory has proven they are - they ask how the tool is working and show up as a real partner.”

“Backstory adds contact insights and a level of intelligence to accounts that we didn't have in the past. It's making it easier and quicker for reps to keep deals moving forward.”