BrightEdge

“BrightEdge helps us make go, no-go decisions before resources are committed. Search also supports content and strategy cross-functionally.”

“Through BrightEdge data, we are able to create ranked content that allows us to connect with our audience and establish a conversation, to be top-of-mind, and become their main option when making purchase decisions.”

“As organic search is our number one website traffic driver, BrightEdge empowers our team to move with speed and confidence. Whether it's identifying content opportunities in Data Cube or optimizing our existing content using ContentIQ, we leverage BrightEdge daily to inform and enable our SEO strategy. This allows us to ensure we're ranking effectively for both branded and non-branded keywords we want to win on while staying focused on hitting our brand awareness goals throughout the year.”

“The green arrows and up percentages were the best I’ve seen. We gained 25% on 10 striking distance key words, so that’s impressive and perfect timing, so thanks to BrightEdge for that. That was just month-over-month and we picked up 25% traffic volume without the benefit of new content. There are just some keywords that due to scale, we may never get first rank, but if we can move up just a few places that’s a big win. That helped me immensely with 'buy in' for content production going forward.”

“BrightEdge is a really invaluable to help build buy in for content. It’s really hard to try to explain to people that we work to rank for 'this' keyword. You can’t rank for a word you don’t have content for.”

“After a software purchase, a lot of time the service and attention just falls off. But the BE team, every one I’ve had over the years, has just been better and better, and that’s incredible. The service is so hands-on that it’s almost like a part-time head count.”

“I did extensive research looking for the best SEO and content tool. The first thing that made me choose BrightEdge over the competitors was the Data Cube--the fact that it uses actual data versus extrapolated data. Every other one I looked at was extrapolated data. Extrapolated data provides an educated guess, but it’s still a guess versus real data. That made a big difference.”

“There are tools out there that do certain portions of what BrightEdge does, but none that pulls all those tools into one ecosystem. Without BrightEdge, SEO would be a lot more difficult.”

““Unlike most SEO tools that are disparate and have to be used in conjunction, BrightEdge consolidates all the necessary SEO data and turns them into actionable insights to help focus on continuous performance optimization.””

““Prior to using BrightEdge, we spent days to compile the data to analyze for insights. Today with BrightEdge, we are able to easily glean actionable insights and take action to capture new opportunities in less than a day,””

““The BrightEdge team provided us with a value-add by not just providing us with a SEO tool, but they would make recommendations based on data. It was like having an additional SEO consultant with the regular sync-ups,””

“BrightEdge enables him to demonstrate the effectiveness of content marketing and has allowed the SEO department to get budget that they’ve never really had before.”

“BrightEdge Opportunity Forecasting has been dead on. We have beat every goal we set for two years running.”

“"We have really focused on local SEO for the restaurants to improve how we get the right restaurant to show up when customers are searching for one or arranging a delivery. The biggest local effort was the downtown Chicago campaign, where competition is fiercest. We plugged in our competitors and looked at what they were doing and where were our opportunities and started optimizing. And BrightEdge has been a key part of that."”

“"Originally what sold us on the BrightEdge SEO platform was Opportunity Forecasting and Share of Voice, and they showed us what investing in SEO could do for us," Phillips says.”

“BrightEdge has given me the ability to elevate not only my program but my career. I’ve been able to really demonstrate to the enterprise how powerful content marketing can be.”

“The BrightEdge platform has allowed me to take basically one analyst and treat them as five. It condenses it all into one area to where we can ask the same questions and give the same answers from one platform.”

“With the BrightEdge platform we’ve been able to communicate the effectiveness of content marketing from the C-Suite up to the board of directors,”

“BrightEdge enables us to show our executive leadership what we can do and put the metrics behind that that they didn’t necessarily think we would have. So, they hear content marketing and they don’t necessarily know how to monetize that and BrightEdge has allowed us to help get that into their minds.”

“Using BrightEdge allowed us to think outside of ourselves. We want to be able to create unique experiences for our customers that make them feel comfortable and focused in the content they’re consuming.”

“BrightEdge has been really good at providing us with the statistical data that allows us to drive the business forward. Some of our KPIs are our rankings, traffic and then, ultimately, sales.”

“The Data Cube has been phenomenal. It allows us to look at where are we in the mix, where we stack up against our competitors, and informs decisions on, frankly, getting ahead of them.”

“At the end of the day it’s going to be sales, what drives the dollar. We leverage the BrightEdge platform to look at all of the steps to get to that sale from keyword placement to SERP results, to traffic, and then to sales.”

“The way BrightEdge gives us that data and shows us how we’re positioned is the cornerstone of the whole strategy around natural language search.”

““We’re implementing the recommendations that we see within BrightEdge, and we really are seeing growth.””