Centra

“We carefully identified the integrations needed to bring our vision to life, considering both the current needs of the business and the future direction we wanted to take. By doing this, we could rethink how everything works”

“OSPREY LONDON is a founder-led brand. We are all about people. We want to know and enjoy the people that we work with and feel like they are invested in us as well, and didn’t get that from any other platform but Centra.”

“I wanted to change our banner, so I created a Figma design and asked the developers to update the site. They told me that it would take three months. This was the catalyst for change. Magento was all-code, clunky and slow. At that moment, we knew we had to rethink how we worked.”

“I was familiar with Centra, but it wasn’t on top of my mind. I was hit by the branding and presence of Shopify – “you should always go with Shopify” – but I realized that what we wanted to do was not efficient and easy in Shopify. We had to go somewhere we had more freedom even though it meant building something from scratch. When you see the things to come, it’s quite obvious why we chose Centra.”

“Together with Centra and NoA Ignite, we’ve managed to build a site that represents Maya Delorez 2.0 and can now reach the same level of technical innovation in our digital channels that we feel we already have in our product range.”

“It used to take an infinite amount of time to get an answer about something whereas with Centra, it’s very quick to get answers. We’re not a number, there’s a personal relationship there. Every feature that Centra releases is for fashion which makes a big difference. And given that all Centra customers have similar needs, we are confident that whatever comes up will be taken into consideration as new features are developed.”

“We’ve started A/B testing in a very structured way to see where we can improve. Now, we can do whatever needs to be done with a headless setup, without slowing down or impacting on the customer experience, since that’s something that wasn’t always possible.”

“In switching platforms, we grew up as a company. With Centra we can explore other best of breed systems that we can add-on to make our store better. Everything became more organized and structured for us, whereas with Shopify we were running it with a very basic setup from the start. Centra provides a more advanced and scalable foundation—it's a grown-up setup.”

“There’s a lot of flexibility in the front end, and freedom in design, where you can do whatever you want. With a smart design approach, complexity becomes manageable—and the flexibility outweighs any challenges.”

“Headless is just a different approach to ecommerce. One of the advantages that Centra has over other platforms is that it’s not a completely naked toolbox, it already comes with integrations that are ready to use out of the box, which gives a sense of comfort for brands that have never done headless before.”

“Most platforms we considered could support online sales, but we also needed to assess how easy it would be to onboard additional software partners and manage daily operations. Another key factor was cost. Centra checked all the boxes.”

“One of the first things we did with Centra was launch preorders for Autumn/Winter 2025 online. The wholesale team loves having the ability to present collections in the digital showroom and we’ve received a lot of praise from customers who say it looks very inviting, is easy to understand, and simple to use . It’s the perfect example of what happens when a strong brand identity meets the right technology.”

“As Bl æ st became so big, strategic questions began to come up about the next step for the brand. Not having access to Shopify Payments in Norway was an ongoing challenge, and we knew that we needed a solid platform that would give us the opportunity to sell internationally as well as grow our wholesale network with a fresh brand identity.”

“Blaest is experiencing big milestones and so many great things are happening. Having Centra at the core of our sales channels is opening the brand up to more opportunities.”

“During the selection process, one of the things that we found when we were evaluating systems, Centra was mentioned by everyone. Between its wholesale features, international opportunities and scalability, it was easy for us to make the decision that Centra was the right platform for us.”

“As Blæst became so big, strategic questions began to come up about the next step for the brand. Not having access to Shopify Payments in Norway was an ongoing challenge, and we knew that we needed a solid platform that would give us the opportunity to sell internationally as well as grow our wholesale network with a fresh brand identity.”

“With Centra, we handle everything across all brands within one platform.”

“We pay less now with all systems than we did for just that one system.”

“We need the same programs and systems for each brand. As a small organization, supporting four different platforms and integrations would be impossible to manage. With Centra, we handle everything across all brands within one platform.”

“We chose Centra for the flexibility and stability we needed to manage four brands that all have different stores, but at the same time use the same setup. Beyond that, the synergy between Centra and Grebban was important for us, and seeing the good vibes between them felt like the right fit for Active Brands.”

“Salesforce was far too complex for us at Active Brands. We weren’t big enough, and we didn’t have the internal resources—no developers, no front-end team to build or maintain each site. It was easy to make mistakes, and we simply didn’t have the budget or technical capacity to make it work the way we needed for our brands.”

“Having worked across many different types of solutions previously, they’ve found the efficiency, stability and ease of business that Centra delivers to exceed their expectations.”

“Early on, we’ve acknowledged Centra as a growth partner. We knew that their modern and flexible headless SaaS setup would allow us to scale and reach any target we would set for ourselves. They had customers that could tackle massive loads of visitors and orders at a time, without the expense of reduced customer experience/speed on the front end for DTC. That was compelling.”

“The fact that we can work directly with developers who not only understand what we are trying to achieve, but also why we are trying to achieve it, leads to much less friction in development. The results so far are "next level". We are very satisfied.”

“The biggest challenge was delivering a large headless project within a very short time frame. With the help of Frend Front, which gives us a ready-made component base, we managed it.”