Cordial

“Cordial is very different in terms of support. Not only is the platform great with a friendly UI, but Cordial is very responsive in specific requests and customizations needed from their clients. That's what made a really big difference for us.”

“Normally, you expect a migration timeline to be around six to twelve months. With Cordial, we were able to migrate our CRM platform within a bit more than sixty days, and right before holiday. Usually you have deliverability issues when migrating platforms, or a long ramp up time. During this process with Cordial, however, there were no major technical issues, which was something I've actually never seen. I was incredibly impressed.”

““Over $20M in revenue can be attributed to our use of Supplemental data just from triggered messages. It’s even more if you count the impact it has on the personalization we do throughout the rest of our program.””

““Cordial’s Supplements allow us to deeply personalize the content within our messages which directly contributes to the revenue performance from our messaging programs.””

““We do a lot of cross-channel strategy. If we find a user doesn’t react in one channel; for example, someone doesn’t check email but is very active on their app; then we can reach out to this user via the push channel. With a cross-channel strategy, we see much potential; if we can make other channels as big as email, we can maximize the long-term customer value.””

““It’s very easy for us to create and manage as many different customer segments as we want and in a very efficient way… when creating campaigns, we don’t need to involve our engineers; the retention team creates them, and it's very fast.””

“Cordial has enabled us to easily include more personalized data in our email marketing campaigns. The result is more relevant, actionable messaging for our customers.”

“Cordial is so much more than a vendor - they are a true strategic partner. It has been over 3 years since we partnered with the Cordial and the entire team continues to exceed expectations every day. They have been incredibly responsive to our questions and our requests to enhance their product roadmap. The Cordial team provides valuable strategic direction that empowers my team to elevate our customer engagement strategies.”

“Connecting our internal customer data to marketing channels is a more seamless and achievable task with Cordial. The enhancements we have been able to make to our marketing campaigns by tapping into Cordial’s audiences has been a significant time saver across our entire e-commerce department.”

“Our implementation timeline was very aggressive given the volume of data, audiences and emails we need to run our campaigns for several brands. Cordial’s team was instrumental in setting us up for success and preventing a disruption to our programs during the transition.”

“Cordial is helping us grow our third-party validation content and give more visibility to the press we've achieved, something my editorial partners love. Personally, it's helping me break through the noise of overcrowded emails for editors and writers who are receiving many more emails due to the rise of AI-generated content, and it's a helpful tool that allows me to deliver relevant content at scale across our different product categories.”

“When you start only sending to a smaller subset of your overall audience, you may be thinking - this is never going to work - but then it does and I was shocked at first. Using Cordial’s AI for more precise personalization is making a big difference.”

“We have only just scratched the surface of what is possible in terms of personalization with our data on Cordial and all the technology they provide. When a customer demonstrates to us that they have interest in a particular health issue or wellness niche, we have the ability to directly market to them the right solution at the time when it’s most needed.”

“Cordial is the only platform we found that allows us to truly take advantage of all of our data. From our very first interaction with a user, we are able to send customized messages based on their interests. We can add real value to our users by offering related and useful information as well as products that could support them. And as their interests shift, our messages shift with them – automatically.”

“"When we talk about the quantifiable impact that Cordial has had, identity resolution was a central driver for our evaluation and we’ve already seen significant results simply from that one piece. Cordial quadrupled our revenue generated from Abandon Browse campaigns. "”

““For example, with dynamic content blocks, we’re populating images based on a customer’s favorite scent. That level of personalization has an incremental impact on revenue.””

““It’s tough to quantify the impact because since switching to Cordial, we haven’t had any deliverability issues,” their team explained. “If deliverability tanks, that could be $50,000 of lost revenue, but peace of mind is priceless. With our previous ESP it was, ‘let’s send and cross our fingers’ but with Cordial it’s, ‘we’ve got this, we have a finger on the pulse’ and that’s massive for us.””

““Identity resolution ended up being the deciding factor for us,” they shared. “When we were evaluating and comparing vendors, Cordial had an enterprise approach to identity resolution.””

“"It’s really important that when customers finally identify themselves to us, we know whether they’re just signing up for an email or making a purchase. Since switching to Cordial, our automations have resulted in tens of thousands of dollars every year in additional revenue, simply from the identity resolution piece."”

“The partnership is exciting and transformational. What excites me most is to reimagine and rebuild a communication strategy for heritage brands on Cordial’s technology stack. These brands have troves of rich data and insights, and Cordial will unlock and empower our teams to communicate with consumers in a modern, elevated and very relevant way for today.”

“Personalized content drives channel engagement, click through rates, and ultimately, conversion. We’re able to do all of this within Cordial, which is huge for us.”

“Cordial has helped us build product recommendation grids that pull in information from our website in real time and are personalized to each unique customer.”

“In the past, we had a “one size fits all” campaign. Now with Cordial, all channels across our business utilize the same messaging strategy with personalization catered to their audience.”

“We’re communicating at the right time, to the right people, with the right message—and it’s really effective. Our open rates are twice that of our regular marketing messages.”

“Having been in business since 2006, we have a great deal of knowledge not just of the world of wine, but of our customers’ preferences. One of the key benefits of working with Cordial is the ability to leverage a lot of that existing data and turn it into actionable insights that can drive our business forward, while helping to match consumers to products we know they will love.”