EDITED

“It used to take me days to pull this together. Now I can ask the question, and it pulls the data across all our platforms in a couple of minutes, with the analysis itself taking about 30 seconds. I’m still not going to just trust whatever the AI hands back. We’ve built human toll gates into the process, but the pulling and the analysis itself is fast.”

“Amidst the rapid evolution of customer preferences, EDITED is a crucial tool for our business. It is an integral part of our decision-making process that we leverage to match the ever-changing customer needs. We rely on EDITED to ensure that our assortment remains relevant to our customers.”

“We are constantly looking for any opportunity to improve our returns, this means having the right range (product & price) for our customers at the right time, in the right location at the right quantities. We see EDITED as a crucial lever in this process to identify the correct trends, identify the sweet spot for prices on particularly our must-win categories and reshape their ranges either pre-season or in-season.”

“In the past, it would have taken a lot longer to come to those sorts of conclusions about a product, because we would have spent so much time building the analysis. You might have seen a one-off price change at a competitor and think, ‘I need to drop my price,’ but you’re not really 100% sure if that’s the right move. EDITED provides the quantitative data to say this is the right move and gives us the confidence to then take the action.”

“It [EDITED] really identifies the gaps in our assortment. EDITED has an overall view of the market, so we’re able to look at the full picture of what’s happening. If we did the same process manually, we’d miss things only going retailer by retailer.”

“Prior to EDITED, a comp shop would have taken our buyers at least half a day to conduct. Using EDITED’s dashboards though, we’ve been able to cut down on the amount of time needed to conduct a comp shop by 50%.”

“As a team, we are actively working to improve the profitability of our business by putting the customer at the heart of all of our decision-making. This means having the right choice for our customer, reducing over-assortment and really pushing full-price sales. We see EDITED as a key way to amplify our business across these areas”

““EDITED gives you instant clarity and visibility. You can move from decisions that affect ‘now’ to the next season or to new seasons. EDITED allows you to deep dive where you need by giving you the top line view and highlighting opportunities to deep dive later. This platform is the perfect blend of art and science and ensures that we upskill to remain future fit as retailers. ””

““EDITED has been critical for several reasons. One is that we can customize the tool to our needs and integrate it into our ways of working. Another is that it gives us an outside perspective and is dynamic. You can discuss a point and simply look at a selection of the EDITED data, either globally or locally, and have the data to back it up almost immediately.””

““The fact that you can generate this pricing and assortment information for a category in about 10-15 minutes continues to amaze me.””

““EDITED gives our buyers the support to shift their ranges into the right categories and make the right color choices. The tool gives them confidence going into presentations to the company with data to back up their decisions, helping them to take action and move forward. It is a conversation starter and a conversation stopper.””

“Since implementing EDITED in 2020, the most significant change has been our ability to maintain growth even as the retail market faced significant challenges. EDITED has enabled us to optimize product offerings using real-time data, improving sales performance across key categories.”

“With EDITED, we’ve gained experience in leveraging historical data, so we’re prepared for this new era of market change and equipped with the insights we need to meet the evolving demands of both the market and our customers.”

“Throughout the pandemic and after, consumers’ needs changed. We had to be fast enough not just to follow, but to suggest options to help our retailers advance. EDITED provided us the real-time insights we needed to differentiate ourselves in the market and continue to grow.”

“We needed a real-time tool to track trends and make data-driven decisions, and EDITED quickly became our core solution to navigate these challenges,” said Jini. “Before EDITED, we tried other platforms for about 1–2 years, but none provided the breadth of brand and retailer information with the same level of retail sensibility.”

““Customer buying patterns and markdown patterns are so different, and in-store versus online has drastically changed. Having all of this information fully integrated into the EDITED platform where you can easily visualize it is invaluable .””

““I can frequently understand how other businesses interpret newness – whether that’s in product, overall seasonal strategy, promotions and markdowns, or collaborations – and compare all of this in multiple territories.””

““When I came to Cider and started using EDITED, I thought, ‘Oh my god, how have I not been using this before?’””

““but EDITED helped our web merchandising team and app team localize all the content .””

““With EDITED, we exported all the products in the category and devised a naming strategy. We realized we needed to have both British and American English in the titles and product descriptions so each customer could find what they were looking for.””

““EDITED allowed us to look at the category as a whole, determine the best pricing strategy, and actually make those changes .””

““Leveraging EDITED’s data allowed us to do a better deep dive and understand if we had any room to increase the price, if we should lower our price point, or if we were at the right price to begin with. Being able to do this per category has been really interesting and led to a lot of good conversations.””

““When it comes to pricing, EDITED helps us confirm that we’re on the right track, or sometimes is a real eye-opener for us to see what’s not working and why,””

““EDITED helps our planning and merch teams align on what’s needed to round out the assortment. It serves as a checkpoint to validate that someone’s ideas for an initiative are factual and based on what’s going on in the market.””

““This data has been crucial to helping our design team react quickly and say, ‘Okay, if this is working in the market, then what are we doing to elevate our assortment to add something that looks similar, or add something new as a whole?’””