Equativ

“We wanted to be pioneers in Spain by incorporating Utiq technology that allows us to maximize and streamline the impact of our campaign, guaranteeing that our product is always present in the consumer's mind just when they are ready to make a purchase. It not only improves the effectiveness of our marketing strategies, but also, strengthens our brand in a highly competitive market.”

“As a company in the consumer goods sector, maximizing and correctly measuring the reach of our communications is crucial because they ensure that our messages reach a wide audience without saturating consumers,”

“We chose Equativ because we were impressed with the platform and its customization capabilities. Additionally, the service provided by Equativ - like personalization, customer support, and account management - has been impressive. They have been able to provide a service tailored to our specific needs. In a partnership, we look for two things. First, a long-term, strategic partner aligned with our goals. Second, an active partner who makes recommendations on how we can improve our business. Equativ was able to meet these criteria.”

“By using Equativ's curated PMPs (Auction Packages), we could easily secure our client's objectives by simultaneously launching 4 video deals across 4 strategic markets! Eventually, we overachieved our client's goals through a smooth and effortless activation workflow in which we remain 100% in control.”

“After several trial-and-error efforts with some of the well-known ad tech platforms, Razer was drawn to Equativ's ability to customize its solution to fit our needs. Equativ had a full-stack platform well embedded into the ad tech and programmatic ecosystem, plus a highly experienced and professional team of sales and tech consultants. We particularly appreciated the clear expectation management and the willingness to go above and beyond to find relevant solutions.”

“At Vibezz, we were extremely pleased with the results of the Showtime connection campaign! The format represented a true creative challenge, developed hand in hand with the Equativ team, aiming to make the consumer journey simpler and more engaging by offering a smart solution that reduces the difficulties of the paradox of choice in consumption. Without a doubt, a great innovation for the entertainment market!”

“I like the relative ease of use of the Equativ platform. Equativ provided unique account management services during our live events to deliver our sponsorships in a timely and efficient manner. For many of us, this was our first time onboarding to an ad-tech platform, and Equativ made every step of the way easy and painless.”

“Equativ has empowered us to consistently achieve outstanding results for our clients’ CTV campaigns. By leveraging their premium inventory and providing exceptional support throughout the entire campaign lifecycle, together we have been able to deliver top-tier performance and client satisfaction.”

“Working with Metrixx and Equativ helped us make our Pool & Spa advertising more relevant to the moment. By serving our ads when local conditions were sunny and temperatures were high, Equativ’s Weather Overlay reinforced the natural connection between the weather and our products across premium CTV and OLV environments. Metrixx’s strategic support and Equativ’s technology enabled us to combine precise audience targeting with timely creative, creating a more engaging experience for families and helping us drive strong reach and video performance.”

“We have been using Maestro Activation for over a year, and it has proven to be an intuitive and highly efficient platform for our campaign implementation and management. Its user-friendly interface allows for quick setup and seamless optimization. The platform has consistently delivered strong performance results, and we look forward to the upcoming features that will further enhance our ability to leverage its full potential.”

“Na Vibezz, ficamos extremamente satisfeitos com o resultado da campanha de conexão com o Showtime! O formato representou um verdadeiro desafio criativo, desenvolvido a quatro mãos com o time da Equativ, com o objetivo de tornar a jornada do consumidor mais simples e envolvente, oferecendo uma solução inteligente que reduz as dificuldades do paradoxo de escolha no consumo. Sem dúvidas, uma grande inovação para o mercado de entretenimento!”