FERMÀT

“In one week of multi-offer testing, we increased ad spend 24%, aMER 20.13%, and top landing page CVR from 4% to 8%.”

“The FERMÀT team brings best-in-class strategies to optimize our conversion rate. The performance speaks for itself, we're seeing FERMÀT shops and landing pages outperform PDPs.”

“When you use FERMÀT as a conversion lever, not only will your CPS go down - your business as a whole will be opened up to scale. That’s what leveraging FERMÀT is all about for us.”

“[FERMÀT is] reaching out to our team, giving us new ideas. They're also keeping track of our paid media platforms and have their conversion rate benchmarks. We've exceeded those, and we feel pretty good about it.”

“When we were introduced to FERMÀT, we knew it was a no-brainer. To be able to tell our story in a shoppable video was incredible for us.”

“FERMÀT gives us the speed and flexibility to create consistency between real-time media touchpoints and landing experiences that meet consumer expectations. It's taken the complexity out of landing page creation and testing, especially building pages of the SFCC website.”

“I cannot understate how impactful the momentum generated by the FERMÀT sales channel has been for our business. We consistently see consumers opt for our bundle and higher-pricepoint SKUs when shopping through the FERMÀT experience, relative to our DTC site.”

“We have grown rapidly in terms of run rate and where we stack up from a channel perspective compared to 18 months ago. We are the top seller in four of our five categories on Amazon, and that level of e-commerce growth wouldn't have been possible without FERMÀT and Source Medium.”

“At GuruNanda, we see FERMÀT as a vital part of our DTC strategy, helping us continuously optimize customer acquisition and solidify our presence in the natural wellness market. By leveraging FERMÀT, we can reach customers in meaningful ways, inspiring them to embrace healthy habits that promote oral wellness. With consistent use, our natural oral care products empower customers to prevent oral issues before they arise, fostering a lifetime of healthier, happier smiles.”

“At GuruNanda, we see FERMÀT as a vital part of our DTC strategy, helping us continuously optimize customer acquisition and solidify our presence in the natural wellness market. By leveraging FERMÀT, we can reach customers in meaningful ways, inspiring them to embrace healthy habits that promote oral wellness.”

“Working with FERMÀT has given our growth team the ability to cohesively align our ad-level creative and full-funnel experiences, bridging the gap between our brand vision and performance marketing capabilities.”

“In my nine years in e-commerce, creating effective landing pages has been one of the toughest challenges. It was always difficult to find someone who could bring together all the key elements—speed of landing page production, conversion optimization, testing, and creativity. More often than not, we’d end up directing traffic to our homepage instead. Fermat has completely solved this for us.”

“FERMAT is a conversion rate optimization tool at its core. The flexibility in terms of testing specific content experiences or PDP experiences - you can really tailor the tool to your needs, to answer your business questions. There’s so much more depth here than just an A/B testing tool.”

“Now when customers get to the product on the landing page, there's a much more concise number of options. We're able to serve up what people are actually purchasing, as opposed to every single option. It's much closer to a one-click experience as opposed to an 18-click experience.”

“I think part of the reason that our prior landing pages stopped performing for us is that once someone clicked into the CADDIS PDP experience, there was a lot of overwhelming information, on top of an already content-heavy campaign. That's where we started testing with FERMÀT, to understand if our site and the number of choices presented were a roadblock for first-touch conversion.”

“Don't overthink it. You don't have to be an expert in landing page development to get value out of this platform. If you're serious about testing and scaling, FERMÀT can make a big difference.”

“I didn't have any background in building landing pages before this, and I only needed one call with the onboarding team to feel confident using the platform. Everything you need is right in front of you, there's no hunting through complicated menus or settings.”

“FERMÀT continues to be a key performance marketing solution partner for ARMRA, regularly unlocking new opportunities for growth throughout the evolution of our business.”

“FERMÀT has helped us to gain deeper insights into our customers' preferences. We're able to quickly test on and adapt our shopping experiences to engage more meaningfully with our buyer audience.”

“Our partnership with FERMÀT demonstrates how innovation and compliance can coexist, allowing us to stay true to our mission of transforming wellness through functional cannabis.”

“It's given us an extra utility for our SMS platform. We can now say you're going to get a VIP-only offer via SMS, and that becomes a reason to subscribe. It's something we haven't been able to do before, and it's really powerful.”

“With FERMÀT, once we reached full crawl coverage, we began seeing our AI-optimized content cited across AI models, like ChatGPT, within the first week. Over the following weeks, those citations continued to increase as we iterated together. The FERMÀT team has been a highly collaborative partner, moving quickly and helping us navigate a fast-changing strategy in this emerging channel.”

“At our scale, growth doesn't come from plug-and-play tools; it comes from innovation partners willing to build alongside you. FERMÀT has been exactly that for Backcountry, helping us create AI-driven and dynamic landing experiences for Google Shopping that reflect how our customers actually browse and buy across a massive catalog.”