FLORA

“Clients see something as it looks, in that moment.”

“They could create as many different iterations and versions based on the art direction and the techniques that we put in place," Emmett says, "which they've been using.”

“With FLORA you can try many different variations in just a few hours. And then once we find a sweet spot, then we kind of develop it.”

“With FLORA we're able to prototype everything from strategy to design to motion to interactivity to A/B testing to website optionality in a high fidelity capacity," Emmett says. "Way cheaper, way faster and way more over communicative with clients and partners than we ever could do before.”

““FLORA allowed us to go much wider than we ever could have in exploration, and iteratively get into details like prop styling, lighting, and staging to reach a level of specificity that a 2-person team couldn't otherwise achieve."”

““We need a brand that’s not only differentiated from competitors, but reflects that same love for craft and design that the finance world is infamous for "”

“FLORA also let us standardize our portraiture style and extend it to key stakeholders — like our partners at Anthropic — who couldn't be on set.”

“It's a very fluid process. We used it to stress test 100+ directions in a fast way. FLORA is an integral part of both exploration and final output”

“"We tested color grading across our full 'sunrise to sunset' brand narrative, replaced screens to show real product usage on mobile and desktop, and used those mockups to inform the brief for our first testimonial shoot. FLORA gave us a sandboxed environment to pressure-test every decision before production began. FLORA also let us standardize our portraiture style and extend it to key stakeholders — like our partners at Anthropic — who couldn't be on set."”

“AI works better when you have actual filmmakers that understand camera and lighting, and have a little VFX background," he says. "It wasn't hard for us to get realistic shots out. We just had to feed it the right reference.”

“For being able to feed multiple ingredients, drawing up a pose and having it create in its likeness, FLORA was way better than any alternative.”

“Something that would normally take us three to five hours is now taking us a couple of minutes for it to generate," Emma says. "And if it doesn’t generate correctly on the first try, we can just reprompt.”

“The speed has been very important for our team," Ashley says. "We’re a very small team. We wear a lot of hats.”

“That piece especially has saved us at least six months of production time on a few of our products now.”

“FLORA, in particular, is helping make everyone at Bullish more creative and more attuned to creativity (even the ‘Creatives’).”

“We are getting to good work, faster. And, that is leaving us more time to push on it — on each other — in a healthy way to see if we can make it great.”

“[Techniques] give us a better idea of whether it’s the right neighborhood for the brand, and it helps us make these bigger moves quicker.”

“"Merchants aren't asking 'is the AI good?'" John says. "They're asking 'what can I now afford to attempt?'”

“"Still requires taste and judgement and understanding customers to nail this," he says. "This is why customers love our prints!"”

“The tool didn't make our team work faster," John says. "It made a small team behave like a large one.”

“What I love about FLORA is the happy accidents,”

“Seeing both motion and the still images of what we were hoping for together is the strength of FLORA,”