Freshpaint

“"With Freshpaint, we didn't need heavy engineering to set up analytics, which is a huge win."”

“"Campaign performance improved by 53% on Meta and 85% on Google Search — without compromising HIPAA compliance."”

“"These results gave the marketing team exactly what they needed: clear, defensible proof that the marketing was not just a cost center, but a growth driver."”

““We significantly lowered our cost per lead and cost per application by using Freshpaint Audiences. We narrowed our focus and only targeted people who could actually convert."”

“"Freshpaint has helped us future-proof so that no matter what campaign we stand up or what changes happen in technology, they're already on it."”

““Freshpaint felt like it was made for healthcare.””

““Freshpaint sits squarely at the center of our optimization plan,” Blair says. “Without Freshpaint, there are no other components.””

““We’ve been able to stitch together a partnership with Freshpaint and other technology platforms that will really allow us to drive our cost per lead down. I’m not kidding – 80% reduction in cost per lead.””

“There was no gap in our data at all because Freshpaint was able to come in and flip their code on. It was just a seamless process. Nothing was lost. I have a full year of data and it's HIPAA compliant. It’s awesome.”

“What’s validated Freshpaint as the vendor for us is that we’re in control of our data. We can see everything, and we know exactly where it’s going.”

“Now we have a quick action response. Clinics tell us they need more patients, and we pull this lever: digital ads. We'll get it up for a certain amount of cost. We can almost guarantee we'll start getting leads at a very affordable cost.”

“Our cost-per-lead (CPL) went from $300 down to $50, then to $20, $18, $12, and even as low as $6,” Jonathan stated. “It kept dropping. Google Ads did a terrific job of optimizing itself because it now had data to work with. It’s now incentivized to send us the right type of traffic that actually converts.”

“Freshpaint helped us go from flying blind to optimizing everything. We finally had the data we needed to prove the value of digital advertising. It’s been a game-changer for us.”

“A lot of these larger companies, like Google and Meta, don't sign business associate agreements. That means if we market using their tools, we have to be completely sure we're not sharing PHI. Freshpaint helped us do that.”

“No specialty clinic can sustain itself at $300 per lead. And that’s just the cost per lead—we haven’t even talked about the actual patient acquisition cost. It's safe to assume it’s even more expensive when it comes down to the final acquisition.”