Funnel

“We have removed all three agencies from day-to-day work,” she continues. “One contract in particular was very expensive, so taking that work in-house has created cost efficiencies as well.”

“We now manage four times as many ad accounts,” Kirsty says. “Having Funnel in place meant we didn’t have to worry about whether reporting could keep up as we expanded.”

“We're taking 95 percent of the workload off the team and automating that,”

“When I stored the data myself, I was getting different numbers from what was in Funnel,”

““I’m hoping this level of data and clarity helps build the confidence our clients need that B2B advertising works.””

““All three of our analysts are becoming experts on Funnel with their own clients underneath it, and we’re constantly collaborating and sharing what’s working and what’s not. In addition, Ask Funnel AI has been an important new tool for supporting our analysts.””

““That’s been really helpful. We couldn’t get that before.””

““In my experience so far, it’s all been really positive,” Abby says. “People say the reports look a lot cleaner and more professional. Since launching this and having up-to-date data, we’ve definitely had more clients checking in on it regularly, which also helps us have more productive conversations.””

““A hundred percent of the clients moved over to Funnel within three months,””

““Funnel solved more problems than just an attribution tool would, since the focus was data standardization and reporting, not attribution with reporting added on.””

“I can trust the data without logging into each platform.”

“The setup was really smooth and the support was extremely responsive.”

“The ability to share data easily across teams helps spread insights and elevates knowledge of our digital marketing activities across our entire group””

“Especially with the growth of our group, it's important to have up-to-date data to react quickly to market changes and campaign performance.”

“Increasing the frequency of reporting helps our teams react fast to campaign results and adjust tactics as needed. It also allows us to be more expansive and award extra budgets to well performing campaigns, and restrict spending on campaigns that are less successful”

““One telling moment came at the end of last year, when Funnel’s budget and revenue projections were brought into the annual planning discussions alongside our in-house forecasts. It reflects how data has become a trusted input in strategic conversations and a natural part of how we shape our long-term direction.””

““Thanks to this new budgeting process, we managed to increase revenue while decreasing spending. Despite a 16% digital paid media budget reduction toward the end of the year, we grew revenue gained from paid digital media by 26% because we were putting our money in the right places.””

““Google Analytics would heavily credit Paid Search with conversions while suggesting that Meta was not converting at all. We knew intuitively this was not true, but we were stuck with an attribution model that did not reflect the actual customer journey.””

“Going from our previous provider to Funnel was like upgrading from a Toyota Corolla to a Ferrari,” said Robert Gao, Director of Media and Insights at Topham Guerin. “The speed, flexibility, and confidence it gives our team have completely changed how we approach client reporting.”

“Most of the time, companies look at ad platform data and CRM data separately. But when it’s time for the CMO to go to a board meeting, someone actually needs to blend the data together to figure out the important KPI’s. Just recently a client of ours asked for help with numbers for their board slides, and I was able to simply share screenshots from their dashboards that we had built using Funnel.”

“One of our clients invested hundreds of thousands of dollars every month on Google Ads, but never knew what their return on investment was. Our new reports showed that the payback time for customers coming in via search was 3-4 years on the initial investment alone, which is very high, and could be invested elsewhere. So Funnel has been a game changer because it allows us to have these conversations we couldn’t have before.”

“In B2B sales cycles are often greater than 90 days long, which is very different from most B2C, and can’t be reported on using ad platform data alone. But when you blend ad platform and CRM data in reports, you are actually able to calculate true ROAS based on signed customers, not just indicators like signups, leads or SQL’s”

“One of the biggest selling points for me with Funnel is that you don’t have to use Google Sheets as middleware for data storing and transformation, because at some point spreadsheets always break. Funnel allows us to keep everything in one place, and perform the data modeling in one place.”

““Funnel has taken us to the next level, the impact we’ve seen has been tremendous,””

“Funnel has become our preferred tool for integrating marketing data, we think it is the industry leader in the category”