Indiegraf

““In general, having a team behind us providing and supporting our website and newsletter tools — that’s been big, ” Frank said.”

““Indiegraf is helping to boost our chances with NewsMatch,””

““They are doing a great job, we love working with them.””

““On the call with my managing editor (Red Canary Magazine’s Tori O’Campo)... we were both extremely impressed with Elvin’s knowledge, approach, and strategy,” McCartney recalls. “The way he laid things out, it really aligned with what we were thinking, so it was an easy decision.””

““It's valuable,” he continues. “City Spark costs us like $175 a month, but we make about a grand a month off calendar stuff.””

““It's all kind of cyclical, right?” Talkington explains. “The more money we made, the more journalism we could do. And the more journalism we did, the more satisfied our audience was. The more satisfied our audience was, the more they trusted us, and the more they engaged with advertisers.””

““Depending on the client, we've given them a discount to do a second ad, because we're building good faith in the community,” she says.”

““We have a really frank discussion that it's not too many words, has a strong call to action, very simple graphics — kind of walking people through what makes a good small ad in the newsletter, as opposed to a bunch of text.””

““She is remote, but still manages to sell the hell out of this product and keep us sold months in advance,” Talkington says.”

““It's a combination of Indiegraf working away in the background and us utilizing the latest technology… and just the enthusiasm that the community has had for us in 2024 that allowed us to really, just really knock it out of the park.””

““We don't need to worry about ad sales, reader revenue campaigns, audience acquisition, the tech stack,” he says. “All we need to worry about is, are we doing the best journalism and serving our community the best we can each day?””

““I feel like I'm on the payroll of Indiegraf. I'm not. They've earned my love and respect.””

““They're not ‘Yes’ people. They're not afraid to push back. And we appreciate that. We need that.””

““What really won us over or impressed us with Indiegraf and the Melody launch was that Indiegraf, more than once, has saved us from ourselves.””

““And through the Indiegraf platform itself, through Slack, through face-to-face work, we're training and sharing best practices. It's really helpful.””

““The tenacity and the perseverance of Caitlin and her team is remarkable.””

““What Indiegraf promised, and they have delivered over and over again, is true partnership , where the technology and software they provide is really perfect for what we need.””

““I see Indiegraf as more of a partner with us.””

““They just help us make it as great as it can be “”

““For example, we're working on an end-of-year campaign now, and even though I had a bunch of ideas, it's awesome to just go to Indiegraf and be like, ‘Hey, this is what I'm thinking.’ And they go, ‘Okay, just tweak this a little bit.’””

““They really helped us realize you’ve got to build people up so that when you do your big ask, either middle of the year [or at the] end of the year, they're prepared.””

““It's really helped us solidify our strategies when it comes to supporters,” he said.”

““It’s almost more of a partner, right? We're looking for someone to work with us. Understand what we're going through, not just look at us as another client,” Reaburn said. “They understand what we're going through because they have been publishers as well.””

““We're at a point now where we've got the staff to help do the campaign, but we're looking for that second set of eyes, that someone else we can bounce ideas off of, to go, ‘What do you think of this?’””

““But with Indiegraf we were able to get our new site up and running within the timeframe predicted with few issues,” he said.”