Informa TechTarget

““[With Informa TechTarget,] sales is spending more time engaging with people focused on choosing a solution and can tailor their conversations around that.””

““Portal also provides visibility into activity beyond Ping Identity’s ecosystem, such as engagement with competitors or partners, enabling sellers to drive meaningful conversations and build stronger connections.””

““Over six months, Informa TechTarget identified 13 active prospects from a UK university researching solutions. Through the always-on campaign, all 13 prospects were influenced through display advertising and content engagement.””

““We’ve seen two times higher lead-to-order conversion rates and three times higher ROAS compared to more traditional bottom-funnel campaigns. It really showed the value of combining strong data, having this full-funnel approach, and the right partnership.””

““We use Informa TechTarget’s Portal to understand what accounts are actively looking for and what they’re interested in.””

““[With Informa TechTarget] we’re using the intent data to find out who’s interested and who the right contacts are. On top of that, we’re providing our partners with content that specifically speaks to the interest of that customer, and it’s co-branded for the partner.””

““Because [Informa TechTarget] refreshes every week, we are getting two to three new accounts a week—which is ideal. It achieved the highest level of engagement and enthusiasm from our sales team that I’ve seen for any digital approach.””

““BrightTALK sends customizable emails on our behalf, so you can ensure they are representative of our company in the webinar thank you and follow-up communications. It makes it easy.””

““[Informa] TechTarget has enabled us to jump-start our growth in a way that no other vendor could. [It] has provided Sales with clear inroads to reaching active prospects in their most lucrative accounts. In less than a year, we’ve added opportunities in 144 accounts with 13 in the Proof of Concept stage.””

“The level of insight and signals you get for intent leads is unmatched in the market. You’re able to segment audiences to a very high level which allows you to focus on and prioritise contacts according to your target audience.”

“The user interface is also very intuitive and visually appealing. I don’t mind spending a lot of time in the platform with all of the information that is presented to me right away without having to go hunting for it.”

“It has an advantage over something like LinkedIn Sales Navigator because the leads are more qualified and have a better chance of converting to meetings or sales.”

“Informa TechTarget platform makes it incredibly easy to find the right qualified leads and their accurate direct contact information … all in one place. The quality of the leads and organization style of the platform are both great and there are rarely any leads included in the engine that is not accurate.”

“If you are looking for a tool that provides almost all of the information one could ever need to start prospecting, this is it. You will have access to what companies are vising your website, who is downloading your whitepapers, what technology stack they have, and all of their contact information – all in one place. It is a valuable resource for any BDR/SDR team, and I can’t recommend it enough!”

“The best part of Informa TechTarget is the ability to see what companies are visiting our website and exactly what kind of content they are looking at. This allows me to pinpoint exactly who I need to be targeting in that organization to increase pipeline for my sales team. I have noticed an increase in responses and successful meetings after using Informa TechTarget.”

“Informa TechTarget gives us access to intent data and contact information that we wouldn’t otherwise have, and the integration with our MAP makes it easy to export and act on that data. We’ve uncovered opportunities that we wouldn’t have otherwise found using the data that Informa TechTarget provides us.”

“Informa TechTarget provides invaluable insights to in-market accounts and additional visibility for our sales teams to identify new contacts for our pipeline. The provided insights and buyer-level intent empower our teams to grow their contact list for in-market and high-intent accounts.”

“With Informa TechTarget, I can engage with prospects on a deeper level and make sure the content I share is relevant and timely. The contact information is accurate and the account insights help you steer your outreach in the right direction.”

“Informa TechTarget is far better than a regular database, as it offers warm leads and the ability to generate personalized emails for my prospects. The platform is a great go-to for anyone looking for solid, well-researched insights into today’s fast-changing tech world. If you need detailed, useful info, Informa TechTarget should definitely be part of your toolkit. Plus, TechTarget’s customer service is fantastic!”

“Informa TechTarget solves problems such as data paralysis by analysis and limited time for prospecting. It allows me to channel my focus and create impactful activities within a shorter amount of time.”

“The Informa TechTarget features I find most helpful are the account prioritization based on intent signals, the detailed technographic information and the ability to track account engagement over time. Checking Informa TechTarget for any new high-priority accounts or significant changes in existing accounts helps me plan my outreach and follow-ups more effectively.”

““In Informa TechTarget, the ability to deep dive into the account that I’m hunting, especially their tech stack, has been invaluable. Conversations with prospects have been productive since I can show that I know their business and can add value.”

“Informa TechTarget has made my life so much easier when it comes to prospecting and building out accounts! It cuts my prospecting time in half and enables me to target the most relevant prospects.”

“Informa TechTarget provides timely insights about customer research and potential projects, which give us a chance to talk to new contacts about their priorities when it matters most to them. The tool also provides new contacts at my accounts and gives me a snapshot of their current technology stack.”

“Informa TechTarget provides my team with the intent data that matters most and offers more than competitive aggregated search platforms. Working with Informa TechTarget’s highly engaged Customer Success team, we have learned to leverage Informa TechTarget to better understand prospect priorities and identify which key stakeholders are viewing topics on our website. Using Informa TechTarget, our sales teams now understand the who, what, and when of a project, leading to better engagement and more meaningful connections.”