Lob

““We use Lob’s integration with Iterable when we send our direct mail letters, so it is very automated. The first time we sent a batch of postcards, we sent 5,000, which went out within five minutes. I remember getting all the receipts and thinking, ‘Wow!’””

““Mail wasn’t the first thing we did. It was the last thing we did, but we could retain 25 percent more customers because of it. We cannot get through via text, and customers do not check email. Having direct mail as part of our multichannel campaigns is key.””

““Lob has taken what used to be a bottleneck and turned it into one of our strongest capabilities,” she said. “Now we can focus on creating better experiences for the communities we serve, instead of worrying about whether we’ll hit a deadline.””

““It’s not just about sending a letter,” Warner says. “It’s about trust. Residents need to know this is important, not junk mail. The speed, personalization, and accuracy we get with Lob makes that possible.””

““Campaigns that drive recipients to complete a survey now see 30–40% survey completion rates,” says Warner.”

““The fact that we can have a mail piece printed and in the mail stream within two or three days – that’s a massive differentiator,” Warner says. “Sometimes it’s within 24 hours, depending on the program. That speed is critical for helping our customers meet compliance.””

““Knowing that printing is load-balanced across local print shops throughout the United States is really powerful,” Warner says. “It’s also a selling point for many of our customers, mail is being handled locally, even at scale.””

““When we were working with local partners, it was a seven to ten-day turnaround time,” said Abby Warner, Chief Experience Officer at 120Water. “As our customer base grew, the requirements and workload grew as well, and we needed a partner that could help us more easily distribute our programs.””

““The fact that we can have a mail piece printed and in the mail stream within two or three days – that’s a massive differentiator. That speed is critical for helping our customers meet compliance.””

“Direct mail has been a nice complement to our online initiatives. We’ve found that many people who receive direct mail will never pick up the phone and call us, but they'll check us out online.”