MAPP

“Our digital strategy is key to the future growth of Country Road Group and critical to this is putting our customers at the heart of everything we do. Our partnership with Mapp Fashion is helping us to achieve that goal by providing personalized recommendations and outfits, so we can deliver the best experience to our customers. We have seen very positive results and I’m excited to roll out Mapp Fashion across all our brands.”

“Our product catalog is the foundation of everything we do online. To compete on Google Shopping and in AI-powered search, we needed that foundation to be semantically rich, not just a list of SKUs. Mapp Fashion gave us a clear path to get there, and we're excited about what it unlocks for us.”

“We're thrilled about the great results from this campaign. At SEA, we're always on the lookout for fresh ways to enhance our passengers' experience, and this onsite marketing approach has proven extremely effective. We're excited to keep working on similar initiatives and stay at the forefront of the market, delivering maximum value to our customers.”

“Our collaboration with Mapp and Playable has been a game-changer for our marketing strategy. To create engaging, personalized content and effectively track its impact has significantly boosted our customer engagement and conversion rates.”

“Mapp Digital’s cloud technology helped us grow through an unprecedented time (20-21), delivering crucial customer comms, at speed. Since then, using Mapp’s platform we have built out our contact strategies with the breadth of first-party data at our disposal, creating a highly personalised customer experience.”

“We are thrilled to be working with Mapp Fashion. Now we can offer the shopping experiences that customers are demanding whilst maintaining the integrity of our brand identity.””

“Not only are the emails great on performance and engagement on the customer but on our teams as well, the time frames that we can turn these emails around are quicker than if we were to send a normal trade email. After the success of having Mapp Fashion within our BAU emails, we’re looking at ways we can explore other use cases with emails. As part of a retention and acquisition plan, we’re looking at how we can talk to customers post-purchase by using Mapp Fashion’s outfit recommendations.”

“We have huge amounts more to explore with Mapp Fashion. The bit that really excites me is how we come together on insights. Getting beyond personalization has really helped us understand our customer base and what they want and need.”

“Fashion is a really complex vertical with so many moving parts. We have to contend with seasonality and trends, and that’s before we even layer on personal preferences. We saw an uplift in the Mapp Fashion segment and saw a worse performance vs our control in the recommendation engine that wasn’t in the fashion vertical, so the non Mapp Fashion variant was actually having a detrimental impact on performance”

“We appreciated Mapp Fashion’s specialist focus and product data-led approach, including Mapp Fashion’s native understanding of size fragmentation, returns and other factors unique to apparel. As we roll out more functionality together, we’re aligned on a partnership that delivers profitable growth.”

“Working with Mapp has far exceeded our expectations. Thanks to their professional support, we not only cleaned and segmented our contact list, but also achieved impressive reactivation and conversion rates. We’re thrilled with the results and look forward to future projects.”

“At PizzaExpress, we've been on a journey to transform the way we engage with our customers through our industry leading loyalty app, PizzaExpress Club. Our partnership with Mapp has been instrumental in achieving exceptional results, from a significant increase in app downloads and loyalty members to the valuable insights we've gained on customer behaviour. We never stand still at PizzaExpress and are working on leveraging this data to further enhance real-time personalisation, resulting in better-customised journeys to our customers.”

“If you don’t know your customers, personalizing and creating loyalty programs is very much risking decisions on gut feel. We knew that, as a rule, you need to first know your customers' needs, alongside when to contact them and what to offer them. It’s why we chose Mapp Marketing Cloud to integrate PBSL’s multiple data sources and unify them into one place – from our physical branches to our website.”

“With the support of trbo and Mapp, we’re seeing a clear increase in our newsletter KPI, and we’re also recognizing this trend in our revenue figures.”

“We now have a tool that is still extremely powerful, but is much lighter weight for the team to use in terms of the amount of time they need to invest, which is absolutely one of our key objectives. We couldn’t have been more pleased with the combination of merchandising and personalization, it really does give the best of both worlds where both the retailer and the customer are happy.”

“The new CMS building blocks system has proven to be really helpful within the business. The Mapp team worked really closely with us to help modernize our approach. Cutting out this middle step saves us time and resources, so we have more room for productivity in our email marketing.”

“The team at Mapp Fashion really understands the nuances around the fashion domain, we have been so impressed with their knowledge and experience. The results of their personalisation are impressive and we are very happy with the strong results achieved so far.”

“Our partnership with Mapp has significantly enhanced our customer engagement strategies. We appreciate their guidance & support and look forward to continued collaboration to refine our marketing efforts and achieve even better outcomes.”

“We're always looking for ways to improve our customers' shopping experience with us at Peacocks. The outfit recommendations by Mapp Fashion do exactly that. They take the guesswork out of styling and help each individual shopper know how they can wear every item in multiple ways, giving them the confidence to be the very best version of themselves, every time. We're excited to see how it impacts discovery and basket size.”

“Mapp Fashion’s apparel-only DNA was a key differentiator for us. Their models are built around apparel signals (fit, fabrication, occasion), not generic item similarity. We’re excited by the enriched product-data led, both in terms of what it delivered in the 3-way bake-off but also what it unlocks for us going forward.”

“Integrating with Mapp has been a game-changer for PBSL Group, allowing us to streamline and synthesize data across our nine brands into a cohesive customer view. This transformation has powered our targeted communications and personalized marketing strategies, leading to marked improvements in customer engagement and eCommerce performance.”

“Entering a new market with an innovative approach can only be done with an experienced partner. That’s why we relied on Mapp to help us in setting up Witt-Gruppe in Sweden. The implementation process went well, and our voices were really heard throughout the whole process. Now we can communicate with our audience across three channels, which is the help we need to crack our new digital-only approach.”

“Working with Mapp Fashion has really helped us look at different ways in how we can support our customers on the site and the different tactics that we can deploy to meet their needs. We are aspiring towards having the ability to influence customers and help facilitate their shopping journey from the point they arrive on the website all the way through to post checkout and then even beyond that with a follow up email as well. We are also looking at having a better understanding of the data we have on customers and how we can help tie that back into a more personalized journey.”