MediaLab

“Having to wait for somebody to install a new product, or look for opportunities for that, doesn’t go along with new product launches. Now, with MediaLab, we have the ability to actually have the images at time of launch or even before.”

““Obviously you guys can tell that I absolutely love the products and everything that goes with it, and I’ve worked with vendors in the past, but the people have all been wonderful. If I ever have questions, you guide me, you assist me, you’re always professional but you’re personable though and you’re very up front and honest.””

““We will host those images on the distributor portal too so they can use those for their social, marketing needs, third-party advertising, trade shows, or really just anything. They can go on and grab those. There’s nothing better I love seeing than those being shared by our reps on social. They are using those a lot too.””

““Now, instead of having 20% of our content ready at launch, we’re closer to 75-80% there usually.””

““We didn’t have that many assets ready before launch. Now I can have content ready to go day one at launch and even have some touches laid out after that. I can now have things done a month and a half ahead of time. That’s the #1 challenge of mine from the past that has been fixed.””

““Usually when I am working with third-party vendors, I had never really had anyone reach out to set up an introductory capability meeting. That was really, really helpful.””

““When I ask about a schedule, you’re honest and up front with me about it. That means that I can go back to my team and it makes it easier for me as well. I also consider you guys really reliable. When I hear someone say you’re going to see something this day, I’ve always seen something by that day. That gives me peace of mind.””

““It was so nice to have someone who took care of that part for us whereas whenever we were dealing with more of the freelance side, you assume that role as well.””

““At this point, MediaLab is so ingrained in our operations and knows the M/I style, that [MediaLab] is really an extension of our company at this point. That is a deeper, better relationship than hiring a vendor—and it is hard to call [MediaLab] just a vendor because of that history.””

““It is a lower time to sale once we have met someone. Whereas traditionally a salesperson would engage with a prospect for 15-20 days after their first meeting, we are seeing the actual sale occur sooner.””

“It’s been an absolute pleasure to partner with a homebuilder that is always looking for the next best thing with their buyers top of mind. M/I Homes does a fantastic job of ensuring they are providing the best homebuying experience possible.”

““Wrapping it up into one statement, I’d have to say the end results exceeded our expectations. The entire process was well thought-out and incredibly organized, and we appreciated the collaborative aspects that helped define the overall experience. We wish everything could be this easy.””