Oktopost

“For us, employee advocacy is as much about trust as it is about reach. And Oktopost means we can tap into that trust at scale, without losing authenticity along the way. And as we grow, we find more and more that we can scale our content, not only our distribution, through the stories happening every day inside every department of Factorial.”

“At Factorial, employee advocacy isn’t a campaign; it’s how our content scales. The brand creates the narrative. Our ambassadors distribute it across hundreds of trusted networks, adding their own expertise and perspective.”

“Our social presence relied heavily on our brand channels. While they performed well, we noticed a consistent pattern that content shared from employee profiles was often outperforming company page posts in reach and engagement. The opportunity became clear; we had hundreds of employees, but needed a scalable way to activate them on LinkedIn.”

“Since using Oktopost, our associates are more confident and willing to get involved in other marketing initiatives. We’re able to recruit more authors for our blogs and speakers for industry events.”

“Our social interactions have significantly influenced our lead pipeline, proving that social media is a key part of the customer journey.”

“With Oktopost, we now have better visibility into the impact of social media on our leads, and we’re able to score them more accurately.”

“Integrating with Dynamics 365 was seamless, allowing us to incorporate social media interactions into our MQL scoring model automatically.”

“We needed a solution that not only helped us publish content but also enabled us to track how social media affected lead generation and qualification.”

“Before integrating Oktopost, social media interactions weren’t visible in our lead scoring model, which made it hard to measure their true impact on the customer journey.”

“We’ve come a long way from the Mad Men era of assumption marketing: most channels have become credible. For a very long time, people kind of made fun of social, but I think we’re at least a little past that. If you’re doing social media, take it seriously: measure it and create KPIs, just like you would with any other channel. Oktopost can help you bring credibility to everything you do on social,”

“The Oktopost price point came in even higher than what our provider asked us to renew at. It was way out of our budget, but the technology sold us. What we were looking for didn’t necessarily align to what we found, but in a really positive way for us,”

“We haven’t had that social leader or primary person. We’ve been able to maintain our presence, but then through advocacy we’ve been able to accelerate certain aspects of social even without that resource. But we see, as a team, there’s great opportunity for more. I think there are some gains for us to make in terms of the content and creative of what we’re delivering on social, but I feel like our foundational elements and the Oktopost platform are really strong.”

“Another thing that exceeded expectations was the engagement we have with the Oktopost team. There’s a few bits of feedback or feature requests that we’ve put in that have been implemented. So that’s kind of satisfying, that the customer was seen as valuable enough for others to put time into. One of the key parts of why we were looking for a new platform is that we didn’t have the relationship. There’s the features, of course, but then to know that it’s backed up and we have a relationship with the team that’s highly capable? That’s key.”

“We’ve got automation specialists in the team and currently social media is actually a shared responsibility. We don’t have a single person that’s responsible for it. We’ve been able to maintain our presence, but then through advocacy, we’re able to accelerate certain aspects of social even without a dedicated person to manage it all.”

“We wanted to solve our publishing problems – but we were also looking to the future in terms of our MarTech stack. We needed to save time and bring all the tools together, making sure we’re looking for the long term and have connectedness in the platform. We just wanted better overall value from a platform that’s not just delivering in one area of social, but across a few.”

“We were looking for better capability on the publishing and reporting of what we’re doing, and we were looking for a more integrated platform with Marketo. We wanted the ability to link what’s happening on social to what is happening in our customer database. We wanted to use that data to trigger personalized communication and follow up with customers as needed, and put them into particular audiences to make sure they’re getting what they needed.”

“From a reporting perspective, Oktopost has helped us tighten up our approach to measurement. The ability to export all of the data from Social BI helps us get into the detail of how our content is performing. It made measuring our social media content’s business impact much more seamless.”

“With Oktopost we can get a cohesive view of both our network performance and advocacy, which is really important. This helps us understand the full picture of our content performance, enabling us to build a long-term, audience-centric content strategy.”

“Oktopost was instrumental in our flagship event’s success this year. With efficient content management, advanced planning, community engagement, and social advocacy features, it enabled us to generate significant buzz. We posted 17-18 pieces of diverse content daily, timed perfectly with key event moments. The flexibility to post live updates on-the-go via the mobile app added an extra layer of immediacy. Oktopost effectively tackled our event challenges and delivered exceptional results.”

“Our global digital marketing function is run remotely, not out of a single office. A lot of B2B tech nowadays is run the same way. Oktopost really helps bring that global structure into one central place and gives us a single point of view of everything: analytics, content creation, scheduling, timing. Our social strategy wouldn’t work without Oktopost.”

“For us, Oktopost was critical to the new social strategy coming in. We couldn’t build what we envisioned and turn social into a touchpoint in our influenced pipeline without the platform capabilities.”

“We wanted to test the strength of our advocacy program and the old adage that a recommendation always comes strong from a friend. We shared the exact message from our paid ads into our advocacy board. While paid traffic converted site visitors to career searches at 3.93 percent, traffic driven by our advocates converted visitors at 51.7 percent. This one piece of data really drives home the importance of advocacy and grabs the attention of the audience at every social advocacy session or seminar I deliver.”

“Advocacy really is working. 90% of our conversions through social are coming from our advocacy platform versus our corporate channels.”

“At CBIZ, we are able to track activity back to our leads, to our pipeline, to our opportunities, and to influence revenue through our CRMs and marketing attributions.”

“Oktopost is easy for employees to use because they can find, customize, schedule, and share content in just a few clicks… Oktopost is like your own personal marketing department in the back room. You’re able to share content that is consistent in its messaging, engaging, that’s accessible to your audience. You can really become your own personal brand advocate.”