Optimove

““Optimove Data Ingestion is the only way we can do offers bespoke to individual customers. As soon as it became available, I wanted to use it.””

“Our team brings the player knowledge; Optimove deepens it and helps us act on it. Real-time has shown that our CRM team can turn player insight into action within seconds and measure every result rigorously. We're only beginning to explore what that makes possible.”

“Optimove gives us the behavioral insights and post-campaign reporting we need to eliminate wasted spend, track lifecycle movements, and deliver player journeys that measurably keep players engaged.”

“We're running the same kind of CRM program as operators with ten times our headcount. Real-time data, automated flows, reporting, we act on the same day. The difference is that there's two of us, and Optimove covers the rest.”

“Optimove Quick Send changed the economics of relevance for us. Our Quick Send campaigns during the World Cup proved it, we could react to moments as they happened instead of missing them. And it's not just a World Cup tool: half time, a commercial break, any high-intent moment, we can turn an idea into a live campaign the same day.”

“With Optimove Quick Send, we could build and launch the moment the match started, still target exactly the players who mattered. It paid off as those same day sends posted our highest open rates of the World Cup.”

“Since our integration with Optimove 18 months ago, Lucky7 has seen a significant period of growth. Our partnership with Optimove has supported our expansion into new markets, most recently Alberta. By combining GiG’s real-time logic with Optimove’s automation capabilities, we’ve been able to deliver more timely and relevant engagement at scale. This has given us a much stronger CRM foundation, which has played an important role in the successful growth Lucky7 has achieved over the past year.”

“Optimove has allowed us to shift focus from day-to-day execution to high-level strategy, driving impactful results. Whether managing a handful of customers for a tailored experience or managing tens or hundreds of thousands of engaged customers, our lean CRM team continues to operate efficiently without compromising performance.”

““Optimove's platform has helped improve email automations and deliver more relevant messages to customers.””

““Optimove has allowed us to be agile to make quick moves and react to economic shifts while also optimizing our business and improving customer relationships.””

“Optimove reduces our dependency on manual work as the platform’s optimization and decisioning help us identify opportunities to increase uplift.”

“By leveraging Optimove’s customer intelligence and insights, we can drive a strong increase in key CRM metrics”

“Thanks to the knowledge they bring, Optimove Professional Services have not only helped us to improve results, but also improve ourselves as marketers.”

“It was great to be able to personalize our players' experience based on events they're interested in, rather than feed them random bits of information. We were able to segment players down to a tee, focusing on the players that have a genuine chance to convert into active players.”

“We like to keep players engaged and yet comfortable with the promotions we send them. Track and Trigger has helped us achieve that. Extending our realtime capabilities is definitely our goal over the next six months.”

“The customer model is something we’re really impressed with and that we definitely could not do before Optimove. We also use our lifecycle stages as stages to understand marketing impact”

“The major phase in our partnership with Optimove was setting up a team that worked together with Optimove to define the use cases we wanted to achieve, define the technology to get there, and plan the roadmap together, starting from small results and then scaling to a full solution.”

““The campaign was very active throughout the whole period, and the gameplay count stayed high every day,” she noted.”

“Optimove’s robust testing capabilities are a true game changer for us. We were able to discover so many unintuitive insights using Optimove’s test and control groups.”

“We use Optimove at least once a day for reporting and analysis, to answer pressing business questions. In a recent board meeting, some of our execs were interested in the future value of VIP, active, and new players. Right away, I was able to pull the data from Optimove, immediately showing our board the results”

“Optibot’s insights are mind-blowing and it's so fun to use. The selection of recommendations which Optibot provides is great, and sometimes we even take a screenshot and send it on to our VP or another executive.”

“Before Optimove, our team was not able to increase the volume of campaigns and scale CRM marketing. Using Optimove, it was easy to develop Lifecycle based, AI-driven campaigns. We now consistently communicate with customers based on realtime and predictive behavior, targeting each player with personalized offers that are relevant to them”

“Our biggest win wasn't only in metrics. It was in culture. Marketers started thinking like analysts, and analysts started thinking like growth drivers.”

“We didn't increase headcount. We increased agility. With the same team, we achieved far more output.”

“It worked like a snowball. When engagement improved at the top of the funnel, everything downstream improved as well.”