Refine Labs

““Since the beginning of our time with Refine, we’ve had an 83% increase in HIROs. That’s an 80% increase in HIRO pipeline, which is the best opportunity generation Splash has had to date. It’s been really exciting for the whole organization.””

““Refine Labs did an excellent job challenging us both on our strategy, on our tactics. They were fast to say, this isn't working, we need to change things. Plus, they partnered with our sales team to drive success.””

““We quickly found ourselves connecting pipes and improving our website flow and we started to see inbounds. We started seeing people come to us and transact with deals closed in three to four days.””

““Working with Refine Labs, we were able to establish the structure we needed for long-term success. We saw our inbound demo requests double without any dip in quality. Most importantly, these leads were highly qualified and fit our ICP. As one of our sales engineers, who’s been with dotCMS for nearly two decades, put it: “I’ve never seen such high-quality leads come through our inbound channel.””

“"Unlike many other agencies, Refine Labs’ North Star was always aimed at business growth rather than metrics like web traffic, MQLs, leads, and so on.””

““Refine Labs didn’t just stabilize our marketing - they reversed the decline and rebuilt demand in a way that directly impacted revenue. They owned the results, good and bad, and gave us the clarity and accountability every leadership team wants from a partner.””

“Zappi redefined its demand strategy with Refine Labs, tripling deal size and generating 7x more qualified pipeline for every dollar spent.”

“Vena boosted website pipeline velocity by 745% in one year and scaled their demand engine through a three-year partnership with Refine Labs.”

“Splash modernized its demand strategy with Refine Labs, driving an 80% increase in qualified HRO pipeline.”

“Once all the amazing things Refine was really great at was tempering expectations. We have long sales cycles anywhere from 6 to 24 months, and up front Refine set the stage that it would be 6 to 8 months before we see this working. You have to be patient.”

“NFP ($2B+ revenue) launched a full-scale B2B demand generation program in just nine months with Refine Labs, building the foundation for more efficient acquisition and scalable growth.”

“myCOI sought out a revenue agency, not a traditional marketing agency, with a talented team that prioritized an experimental mindset. We really wanted a team that would challenge the status quo and run alongside our team to push boundaries, fail fast, and make an impact.”

“myCOI partnered with Refine Labs to find and fix funnel leaks, increasing pipeline velocity by 161% while driving more qualified pipeline from its website and paid search.”

“Refine Labs is the best of the best when it comes to demand gen.”

“All the tools are here. The engine's built. Now it's time to add some gas and start to grow the company.”

“Loxo built a zero-to-one demand generation engine with Refine Labs, driving 45% ARR growth while increasing qualified opportunities and lowering customer acquisition costs.”

““I would recommend them enthusiastically. I found that they work really effectively with you as a partner rather than just a service provider."”

“Fourth partnered with Refine Labs to build segment-specific demand strategies across SMB and enterprise, driving 44% more SQLs and 43% more qualified pipeline year over year.”

“Clari transformed its GTM strategy with Refine Labs, boosting win rates by 64% and cutting acquisition costs by 67%.”

““They did not just run campaigns,” said Vu . “They held us accountable to results, brought clarity to the data, and worked with us to solve real problems. That is what made the difference.””

““Refine Labs really owned the results,” said Vu . “They owned not just the positives, but also the negatives. They were very collaborative in coming up with solutions. That was foundational to the rapid growth of our top of funnel.””

““It was very clear they had deep SaaS experience, and that allowed them to accelerate their ability to be effective for us almost right out of the gates,” said Vu .”

““One thing that sets Refine Labs apart is accountability,” said Vu . “A lot of agencies do their best to frame a positive story. What was very clear with Refine Labs was that they were objective about what was working and what was not. They had a clear perspective and made concrete recommendations for what we had to do going forward.””

“Bonterra reversed declining demand and rebuilt top-of-funnel growth with Refine Labs, increasing high-intent lead volume 30% quarter over quarter.”