Sparks

“We wanted people to walk in and feel a sense of peace of mind, and that’s rooted in our product. We want to show people what business can be like when you remove the complexity and the tedious work. The idea for the experience was that autonomous agents are handling everything behind the scenes, so you can step back, think bigger, and be more creative.”

““We’ve built deep relationships with our partners and clients over the years, and Riviera at Dawn was an opportunity to really connect with them, away from the crowds. You don’t usually get this level of activation — we had a dedicated paparazzi boat following us, interactive actors, and the yacht itself has an incredible history. I had never seen anything like it.””

“This experience went above and beyond anything we’d done before. The creativity from Sparks was there from the first pitch and the execution was absolutely flawless. They delivered an unparalleled experience that was truly special, helping us make a real impact on our customers.”

“A huge congratulations to the Sparks team for all your support, hard work, and willingness to rally around such a tight timeline. Through it all, your team showed professionalism, organization, creativity, and operational excellence — key in helping us execute successful Stadium Fan Experiences across the tournament venues, and in turning our vision into a reality. We truly appreciate the dedication”

““Momentum asked a lot of everyone this year. Through countless changes, pivots, and late nights, the Sparks team consistently showed up with solutions, creativity, and the willingness to do what it took to get us across the finish line.””

““Thank you, Sparks. This was the best CERAWeek yet.””

“CERAWeek was flawless.”

““We’ve always known our events work. What we didn’t have was a way to defend that in a budget conversation. Sparks solved a problem our industry has been circling for years, and they did it brilliantly, with scientific rigor. Now when we sit down with the media team, we’re speaking the same language — and for the first time, the impact of our efforts is being shown in unmistakable terms.””

“Every marketer knows that experiential marketing delivers what media can’t. There’s more depth in the experience with your attendee. It’s a qualitative reach that you can’t get out of traditional media. Now, that same reach can be quantified in terms that CFOs understand.”

“In the age of artificial intelligence, there’s a growing sense of mistrust in traditional media. As a result, businesses are putting even more weight into experiential. All of our projections are that within the next five years, experiential will continue to grow and become increasingly important to any brand’s marketing mix.”