SuperOffice

““In truth, Marketing and Sales in SuperOffice is one process rather than two, and that's how I see Marketing as well. So we need to develop this a little bit more…to use Marketing not as something only the marketing department is doing, but as an integral part of lead generation, opportunity creation and so on.””

““Three months after everyone from the European group was in [SuperOffice], we were able to stop throwing around Excel sheets for forecasting””

““The users' support matters, but the head of sales' backing is crucial. They're busy selling, not just filling fields; every action in SuperOffice is seen as a project's basic need. If it's not essential information, it becomes an optional field [on SuperOffice]. The system shouldn’t be a burden; it's about equipping sales reps with important information on the customers. That's why entering data in SuperOffice matters.””

““Asking sales reps to fill in 50 customized fields isn't realistic. We've realized the importance of making their daily tasks simpler, benefiting them while also providing us with useful data for reporting. Initially, there was a push for complex fields and automation, but we learned that starting that way would limit its use. It's better to start simple and gradually expand.””

““Our approach was basic. We guided sales reps to simplify their tasks, benefiting them first, which, in turn, benefited us with valuable data.””

“What we like most about SuperOffice – for us, is its simplicity. This simplicity makes it easy to handle and easy to explain to our users.”

“The fascinating thing about a CRM system is that the customer doesn't even realise that he or she is at the centre of everything we do. SuperOffice CRM brings us closer to our customers and their potential. In the future, we will aim to use it as a single system for all marketing and sales activities.”

“SuperOffice CRM is an extremely valuable tool not only for our four locations in Germany. So in the next step we want to use it to increase sales opportunities in Spain and tap into new potential internationally.”

“SuperOffice understands how to proactively respond to its customers and their individual needs – from minute one. This direct connection to the customer convinced us both during the acquisition and in the course of the cooperation.”

““What we really wanted is to become more modern, as none of our competitors were good at customer service. So we understood that if we stood out with service, it would help us keep our customers. That was one of the biggest reasons for change.””

“After we implemented the change at the Service Center, we have got almost none complaints. That’s a big change as compared to what we had before. I can say that we get a lot of “Wow” responses to our service, which are fun to read.”

“We had too many different systems in our organization. Every department had their own, sometimes old system. And it was very hard to get information and especially to know if it was the right one.”

“After we implemented the change at the Service Center, I can say that we get a lot of “Wow” responses to our service, which are fun to read.”

“It’s crucial for all parties to have the right technologies in place to help us all thrive in this new normal. Today, our sales teams wouldn’t be without SuperOffice CRM,”

“Although the difference that SuperOffice CRM has made is clear, it was particularly important over the first 12 months of the pandemic. SuperOffice provided a platform on which our sales and marketing teams were comfortable working remotely.”

“SuperOffice CRM equips our sales team with information that deepens their understanding of the challenges customers face and pre-empts their requirements. This information has also made our marketing more competitive.”

“SuperOffice CRM equips our sales team with information that deepens their understanding of the challenges customers face”

““Working more in SuperOffice than we have done before has been a bit of an energy boost. You discover a new way of working. We’re seeing new things we can do. It’s really exciting.””

““The biggest difference I’ve noticed is that we have greater insight into what we’re doing and how we should do it, and what the customer thinks and tells us in return. The effect of several departments working together towards the same customer is that we are perceived as one. That’s better for us, of course – but most importantly, it’s better for the customer.””

“Working in a more structured way in SuperOffice has given us something we didn’t have before – a shared platform where everyone works from the same data set. I see so many opportunities in utilising the data we’re now gathering in one place, which we can use in future to make data-driven decisions.”