Superwall

“Testing 3 subscription duration options vs 2 options significantly increased conversion metrics across the board”

“Three-step Duolingo-style paywall showcasing app features significantly outperformed checkbox-style paywall”

“Testing price increase from $6.99 to $9.99 significantly increased proceeds per user”

“Strategic two-paywall onboarding approach boosted conversions by making subscription decisions more intentional”

“Testing optimal pricing tiers significantly increased revenue per user”

“Adding annual plan with 60% discount alongside monthly plan increased proceeds per user by 80% and trial conversion by 22%”

“Timeline style paywall vastly outperformed traditional paywalls, increasing LTV by 50%”

“Context-specific paywalls personalized to user journey increased conversion rates significantly”

“Testing offer paywall on transaction fail increased conversion rate significantly”

“Targeted paywalls for specific demographics significantly increased conversion rates and grew MRR substantially in just 30 days”

“Testing introductory offers increased conversions by 20% through constant A/B testing enabled by Superwall”

“Testing opt-in trial options vs default trial offerings increased trial conversion rate by 10%”

“Country-specific localized paywalls significantly increased trial start rates compared to generic global versions”

“Testing price optimization showed that overall proceeds per user increased significantly despite lower conversion rates”

“Offering users the option to extend the free trial to 30 days increased our CVR to trial by 7%”

“Superwall is much more than a paywall builder now, it's the core infrastructure of my business.”

“The credit option wasn't adding value as an alternative path. It was an escape hatch that pulled users away from the higher-LTV decision.”

“Thanks to Superwall, we were able to 2x our iOS app profitability in just six months. It has greatly assisted our growth team in achieving exceptional results by facilitating high-frequency experimentation.”

“Superwall lets us move 10x faster on our monetization strategy. We can build and launch multiple paywall iterations without the need for client releases or complicated deploys. Our product iteration loop is days, rather than months because of Superwall.”

“We treat paywalls the same way we treat the product — ship something, measure it, and improve it tomorrow. If you're spending weeks debating what your paywall should look like, you've already lost. Just test it.”

“Superwall is much more than a paywall builder now, it's the core infrastructure of my business. The combination of its AI tools, direct access to my own raw data through ClickHouse, and the Superwall skill lets me understand and optimize my subscription business in ways that simply were not possible before. My data is open, accessible, and genuinely useful and that makes Superwall worth every cent.”

“Superwall made this experimentation process dramatically easier.”

“The most concerning part was that the problem was not immediately visible from the dashboard.”

“Most teams I work with run a few experiments and then settle on a winner. Cal AI never settled. They'd find a winning variant and immediately start testing against it. That relentlessness is why their numbers kept compounding month after month.”

“On a good week I'd launch three or four new variants before lunch. The whole point was to never stop learning — every experiment, even the ones that lost, taught us something about what our users respond to.”