Vibe.co

“There was a lot of people that were on TV that, even though we'd advertise there heavily, we hadn't reached, because they were only on streaming. It made obvious sense for us to scale TV further by testing into streaming.”

“Vibe is beating our other CTV spend. The bidding algorithms are really solid, and it's the highest-returning channel we have right now. So we're going to keep increasing our investment into CTV.”

“There's nothing quite like being on the big screen. You spend all this money generating awareness. I knew I wanted my ads showing on the TVs of people who'd engaged with the brand. That felt like low-hanging fruit, and the ROAS delivered.”

“Vibe is natively integrated, so the data flows through automatically and in real time. With our other channels, we're stuck uploading it manually.”

“Great brands need top-of-funnel marketing, but most companies underinvest in CTV because they can't measure it with confidence… That visibility gave us the conviction to significantly increase our investment in Vibe, and as we scaled, the economics continued to improve.”

“Working with Vibe and MetricWorks gave us a clearer picture of CTV’s true impact. The incrementality insights helped us confidently scale what was already driving real business results.”

“We’re always looking for ways to stay ahead,” said Nicole. “Now that we know how impactful and easy streaming TV can be, it’s becoming a core part of our media mix.”

“Being able to see that correlation between ad exposure and mall visits was a game-changer. It helped us validate the impact and gave us confidence to keep investing.”

“Seeing our mall on premium networks during top shows—without spending six figures—was a big win. It felt like we were punching above our weight.”

“We were excited about the idea of running on streaming TV, but we didn’t want a huge production or a six-month commitment. Vibe’s platform let us test it out quickly, see results, and scale from there.”

“We knew we had to meet our shoppers where they are. That meant exploring new ways to reach them beyond traditional media—and streaming TV was at the top of that list.”

““We have unlimited spending potential if the ROAS is right. We have zero spending potential if the ROAS is wrong.””

““ When we’re crushing it on Meta, average view time is seven to 10 seconds. When we’re not, it’s down to three seconds. ””

“I feel like I’ve got a team of people who’ve treated me like we all know each other really well, even from the jump,”

“Other platforms are plug and play, but with Vibe, I can literally pick up the phone and text Rachel or call Jamal and say, ‘I don’t know if you guys can help,’ and they’ll say, ‘No problem. We’ll build you a custom audience.’”

“The numbers were off the charts. The lift in new website visitors and the volume of qualified leads outpaced expectations, proving not only that CTV could work alone, but that it could amplify results when paired intelligently with traditional media.”

“We’ve been investing in a lot of UGC for other channels, and being able to leverage that video footage on TV is definitely something we’re planning to test.”

“This is a totally new product for a lot of people, and education and awareness are huge for our marketing strategy.”

“There were distributors who had seen our commercials on TV. That helped build credibility for us and opened doors in retail.”

“We hear from people all the time that they see our commercials on TV. It’s created real excitement with our team and leadership.”

“We were really impressed with the targeting capabilities and conversion tracking. We could finally tie TV to results. That was key.”

“Once we saw the pixel working and were able to retarget people who had come to our website—we were like, this is it. We saw a 3 to 4x return on ad spend just from that campaign alone.”

“We’ve had distributors mention seeing our ads during the MLB playoffs. Customers have written in saying, ‘I just saw you on TV!’ It’s hard to measure, but that kind of visibility matters immensely, especially in this category.”

“CTV is now part of our core mix. It’s not just a test anymore. The numbers made it easy to get internal buy-in.”

“We operate in a highly restricted category. A lot of platforms either won’t allow hemp THC beverages or the rules change constantly. Having a partner that actually allows THC products and is brand-safe and compliant is a huge win for us.”