what. AG

“The team at what. are easy to work with and they provide a combination of first class skills under one roof, which simplifies the development process and ensures a full alignment on the business, marketing, design and development front.”

“what. is a reliable partner for us in online marketing and web development. We particularly appreciate the personal partnership on equal terms: the team listens, understands our goals, and responds quickly to feedback. Ideas are developed together and refined through honest, constructive feedback. We also receive expert advice and valuable input on new concepts and approaches. Their high level of technical expertise, short response times, and clear focus on progress make working together efficient – and really enjoyable.”

“We have been manufacturing watches for years and we know our craft, but digital is where we needed help. With what. we found a digital partner who can offer business, technical and design leadership. They guide us through the product development process and together we are continuously iterating and implementing new features to build a first-class watch crowd manufacturing platform for our watch community.”

“With what we consider to be a substantial monthly Google Ads budget, we realised that we needed professional help due to the increasing complexity. An audit carried out by what. convinced us of their work and expertise. In the course of this, it became clear that we also needed to revamp our website, as it was simply no longer up to date. In what., we found a strong partner who guided and helped us to truly showcase our high-quality work in digital form. Thank you very much – the whole team is delighted with the new website, and we have received very positive feedback from all sides!”

“For the successor solution to one of our products, we needed new branding and a website in just three weeks. what. supported us throughout the entire process, from consulting and conception to implementation, and delivered on our requirements on time and with the quality we wanted, despite the ambitious timeline. Thank you to the entire team for the great collaboration – we’re already looking forward to continuing the project.”

“As a provider of personalised gift sets, we need a platform that is just as individual as our products. what. has made this possible for us: we can map our specific processes without compromise and at the same time have enormous freedom to control many things ourselves. The combination of technical expertise, flexibility and a genuine understanding of our business has enabled us to grow from one to over ten regions.”

“what.’s team was able to lead the delivery and concept, whilst navigating our corporate structure and many stakeholders. The outcome exceeds what we wished for. We were even able to implement the new work concept across the organisational system, processes, and solutions that respond better to dynamic developments and remote work.”

“Our business is challenged by the increasing digital needs of our customers. what. is a strong partner that translates our requirements into lean and creative technical solutions. The team at what. guides us through the entire process from the strategy through to the technical implementation and go to market. We recommend them as a reliable partner for companies in transformation.”

“In our ongoing support of our Shopify shops, we have found what. to be a reliable, pragmatic partner. Support issues are resolved quickly with clear explanations, and decisions – such as those relating to pricing logic or SEO measures – are prepared transparently. This ensures greater security and less operational friction internally.”

“We value the partnership with what., particularly their lean approach to experimentation, which allows us to test and learn fast. We improve our strategy due to the insights and discussions. We would have never been able to do that on our own with such discipline, granularity, and depth.”

“What. has been extremely helpful to us, especially when it comes to lead generation – from concept to implementation! We can now record leads cleanly, distribute them to our partners and track them. Before that, we had implemented an approach that did not allow this. Starting with a pilot project, we gradually expanded the new strategy across Europe, and our sales staff were thrilled. We also carried out numerous successful campaigns together, which are still active today, including product, partner and temporary campaigns. Thank you very much for the competent and efficient collaboration!”

“We have a trusted partner in what. They know our business and the different markets in which we operate and develop. Their mastery of growth marketing and lean startup has helped us grow over the years and develop our business and online presence. They are a strategic partner and source of innovation for our company.”

“what. has proven to be an invaluable partner, bringing a team of passionate and highly skilled experts to the table. Their unique ability to translate our vision into a compelling digital presence, coupled with their strategic approach to community engagement, has been instrumental in our success. With what., we’ve been able to zero in on groundbreaking research and development, confident that our message is reaching the right audiences through the most effective channels.”

“Launching a scientific website of this depth was a big undertaking, but what. made the whole process feel smooth. The result reflects our business far better than before — the structure, content and technical quality are excellent, and the site now does real work: prospects educate themselves on complex topics which takes a lot of explanation off our sales team. We’re already seeing more quote requests, and what. continues to support us on our wider marketing strategy. A reliable partner we’re glad to keep building with.”