WordPress VIP

““Our traffic isn’t constant and we have major events that bring traffic spikes. The combination of WordPress VIP’s dynamic scaling and their support made them a smart partner.””

““Once we switched to Parse.ly then we were able to easily pull website analytics from multiple platforms and determine any outliers. In every case, Parse.ly provided us with the most accurate, reliable data.””

““Using insights both in real time and historically is the best way to make a content strategy.””

““With the combination of WordPress and Parse.ly, we’re seeing traffic growth unheard of in the industry.””

““Partnering with a best-of-breed company like WordPress VIP lets us fight with bigger, better resourced companies for eyeballs.””

““WP Engine’s level of support once worked for us, but as our platforms grew, we needed a platform and customer support that would evolve with the changing needs of our organization.””

““We had zero issues on Super Bowl night,” said Corn. “From a product and platform standpoint, the fact that we didn’t have to stop for a second and say, ‘How do we fix this problem?’ was a huge win.””

““Parse.ly is my first read in the morning, seriously,” noted Ryan Joe, ADWEEK’s Editor in Chief. “Our editorial team lives in it and continually looks at every single stat around our channels, such as time spent on site to traditional things like pageviews. Parse.ly helps inform our decisions about where to focus our reporting, when an article deserves a follow-up, even whether to push into a new category.””

“After migrating to WordPress VIP, “we immediately noticed an increase in site performance and speed,” said Corn, “something we’re always looking to improve. And VIP Support has been incredibly responsive, helping us solve problems, fix bugs, and release new features faster. We don’t have to wait a week or two for answers.””

““The fact we grew so aggressively year over year, with increased coverage and content, was a proof point to the success of investing in big moments and journalism that [makes it] worth people going to our site directly and through our channels.””

““During the Super Bowl, as we were monitoring our site, VIP Support was also giving us updates every half hour. On [their] side and ours, we saw zero 500 [internal server] errors—unbelievable for a night with such high traffic. This helped us pump out more feature stories and do our jobs better. Your tech stack is extremely strong, supporting the performance we expect.””

““We had zero issues [on Super Bowl] night.””

““Ultimately, we picked VIP in part because we knew we’d see a huge spike around the Super Bowl, and the last thing we wanted to worry about was reliability and the site going down or being slow””

““Parse.ly has given us a speed and flexibility that we wouldn’t have if we were still using our homegrown solutions,” said Jess. “It has provided the technical boost that we needed to match our cultural speed.””

““Every media outlet has data analysts, consumer insights, but no organization I think so far has really gotten the hang of how to combine journalism and data. Parse.ly really blends those two crafts for us.””

““One of the things Parse.ly provides is that you can spend just 10 minutes of training with Parse.ly and get the basics of how to use it. For our journalists out there in the field, doing that important work every day, Parse.ly can really quickly surface insights. But on the other side of the coin, Parse.ly is powerful enough and deep enough to be a serious contender in heavy-hitting data- crunching and analysis.””

““Some of the serendipity in Parse.ly is that they hit right in the middle of helping journalists do their day job, and that job is to go out, it’s to use shoe leather, it’s to make phone calls, it’s to talk to human beings — they can’t spend time being analysts,” said Jess. “This notion that a journalist today has to do everything is true, but they have to focus on getting news to people and not crunching numbers.””

““We wanted to have a standard language,” said Jess. “Starting that shared vocabulary was important. Everything from job titles to specific KPIs, but it’s important our newsrooms understand the importance of these blended engagement metrics.””

““That real time analysis, in-the-moment thinking where an hour of delay changes the nature of the ball game and how that content resonates with the audience is crucial,” said Jess.”

““We use Parse.ly to look at anomaly detection,” said Jess. “When articles spike, we have teams of people standing by figuring out what to do with them next.””

““The news industry has smartly pivoted away from volume and moved toward engagement metrics,” said Jess. “Parse.ly was early to the engaged time metric. Now, they’re moving fast in helping us target loyal readers and get more into subscriptions.””

““For us, an analytics solution that said, ‘hey, your story got 5,000 page views on this website’ leaves so many unanswered questions,” said Jess. “Parse.ly’s intelligence gives us all the insights we need to figure out whether local content needs to be elevated to a national stage.””

““It’s sometimes even easier to use Parse.ly to explore our content databases than a CMS.””

““Seeing engaged time in the dashboard helped us make a much smoother transition from unique visitors and the Big Bang Facebook days to a more real relationship with our most loyal readers,””

““Parse.ly gives people what they’re looking for in a way that’s not overwhelming, but it’s still a source for answering complex questions.””