AppsFlyer

“As leaders in consumer finance, FE Credit aims to provide our customers with the best app user experience . AppsFlyer’s services and tools help us increase the effectiveness of our marketing campaigns as well as give our marketers the opportunity to approach customers with more effective segmentation and ad targeting, ultimately improving the user experience.”

“AppsFlyer’s extensive integrations with many partners has helped us scale our campaigns with ease while keeping the costs in check.”

“With AppsFlyer, we have been able to explore more channels and make tactical changes seamlessly in real time. We have been constantly able to improve ROAS because of the availability of granular data and unified dashboard view.”

“Considering that we are built on user trust, user referrals form the bedrock of CRED’s growth strategy. AppsFlyer’s OneLinks and real-time APIs have provided us with a seamless way to orchestrate the entire user referral and rewards program. It has also enabled us to customize and create positive user experiences and improve business outcomes.”

““It’s really important to analyze data on a granular level to take informed decisions. AppsFlyer gives us visibility through front end dashboard as well as raw data that is matched with our internal data for in depth analysis””

“AppsFlyer has been our go-to tool for correctly attributing and measuring our “Referral Program” impact, which has been instrumental for us in optimizing and scaling this program. The referral program is now one of our critical channels for user acquisition in terms of scale and at a cost that is significantly lower than paid channels.”

““AppsFlyer offers a whole host of salient features to help marketers around the world run their campaigns effortlessly. For us, Protect360 has proved to be the lynchpin in providing a sanity check on our data, thereby helping us constantly improve traffic sources and increase ROI. The granularity at which the data is available to marketers is unrivaled and helps us through thorough reconciliation with our partners.””

““Adding the Protect360 suite to our marketing practices has dynamically improved how we work. It practically pays for itself both in saved revenues and added precision of reporting, enabling us to focus on actual marketing endeavors.””

“AppsFlyer is the cornerstone of our marketing. AppsFlyer accurately measures all of our traffic across every channel and geo in the world, helping us understand our performance and efficiently drive our business growth.”

“The biggest benefits of Creative optimization were twofold. The first was being able to iterate on what performed best for specific platforms through A/B testing, which helped improve the messaging in our creatives per channel. And the second was helping us find those channels with the high-value users we’re looking for.”

“We like having advanced fraud protection on our ads because of who we are… There are [fraudulent users] taking advances and not paying them away using a stolen identity. Stolen information can be a problem, and it’s usually done in an automated fashion. AppsFlyer immediately blocks fraud from these paid ads in real-time, and that is particularly useful when working with referral companies, which are a potentially big channel for a lot of that type of fraud. Overall, Protect360 made us more confident in working with referral networks like Zero Parallel.”

“Making the move to AppsFlyer changed everything for the better. AppsFlyer dashboards are intuitive, their data is clean and unbiased, their global integrations are easy to set up and deep. Most of all, we were impressed by their attention to detail in everything from their cohort reports and customer service to their custom dashboards.”

“AppsFlyer is our source of truth when it comes to attribution. We have gained full 360-degree insight to our user acquisition activity, while lowering our costs. No marketing tech stack is complete without AppsFlyer.”

““The Product team at AppsFlyer really understood our challenge and suggested creative solutions to simplify our operations. I especially appreciate how our AppsFlyer CSM, was able to bring the relevant people to the table and push for a rapid delivery.””

““Recently there was a change from Facebook that required an additional configuration element. I was pleasantly surprised to see how quickly the ‘App Management API’ flow was updated. It basically took care of the issue automatically. We didn’t have to ask for it to be added – it was already applied. That proactive approach is, for us, a big part of this use case’s success.””

“We needed a way to programmatically set up the app in AppsFlyer and then configure the integrations with the different systems and partners in the ecosystem.”

“Going from having to process this data ourselves to having it readily available right in front of us was a game changer. By the second week I could use the data to make an impact and move the needle.”

““The best thing is that AppsFlyer gives us cleaned up data. And, we can go fairly deep with that data as they allow us to mix and match whatever combination we need from their API . Most data partners just give us a table and tell us ‘Hey, this is what you get.’. Now we just load up what we need from the API, which makes my job much easier.””

““Support tickets are picked up instantly and transferred to whoever is best placed to help. Most of my answers actually come from Jonatan, my AppsFlyer Customer Success Manager. He’ll talk to the support team and come back to me personally, which is very nice.””

““Our marketing managers can instantly see if a creative is not performing well and more importantly they can drill down and see why it’s not performing well. We can save them around two to three days of work. In one example we managed to increase our ROI by 37%. We always see an improvement based on campaigns that use this model.””

““To do that manually would be quite a bit of work. We pulled the data from AppsFlyer and trained a model to just pick up the objects in our ads. We can look at the individual elements and compare which has the highest retention level. And that really helps us direct our creative team. We stop them wasting time on producing creatives for useless A/B tests that we know won’t work.””

““We were missing a lot of key aspects of the data. We could see our player level data, but we didn’t get accurate attribution data. It was impossible to say whether our players came from our Facebook Ads, Google Ads or if they were organic.””

“AppsFlyer’s dedication to both attribution accuracy and customer success, as well as their integrations with the broader ecosystem and cost reporting have made them an indispensable part of our growth stack.”

“At Via, one of our biggest challenges is to drive growth without sacrificing profitability. Together with both the AppsFlyer and TikTok teams, we have managed to find a model that generates high performance and scalability”

“Our partnership with TikTok and AppsFlyer has brought us an agile, data-driven, and results-focused methodology. These factors, along with a strong multidisciplinary team, have proven to be the recipe for success for our mobile campaigns. Going forward, we will continue to evolve and innovate, to bring more creative solutions that will impact our bottom line. I can say with certainty that both TikTok and AppsFlyer will not be missing from our marketing plans”