HockeyStack

“Finally a BI platform that marketers can use!”

“HockeyStack offers a new way to gain a deeper understanding of marketing channels performance”

““It was a huge shift. Events aren’t primarily how prospects first connect with us—they’re how they convert. That realization completely changed how we invest and think about the value of face time with our prospective customers.””

““We needed to see the entire buyer journey over years, not just a few clicks. HockeyStack’s timeline modeling was the only thing that could show that.””

““Those tools could merge data, but they stopped there. There was no interpretation, no journey model—just spreadsheets. We needed to move faster than that.””

““Traditional attribution missed everything that makes our market unique—word-of-mouth, peer influence, complex evaluation cycles. We needed something that could reflect the full journey.””

“"Being able to compare different attribution models and pull all these different sources of data into the same instance... It's everything that we need. Hockeystack offers us a lot of flexibility to guide important and strategic actions."”

““Without HockeyStack, we’d still be guessing. Now, every marketing dollar we spend is accountable to pipeline.””

““Odin’s been incredibly insightful. When I log into the main dashboard, I’ll see those insights first thing, and it’s actually pointed out some channels that are underutilized. Specifically, LinkedIn Ads. It recognized a big opportunity to invest more into the campaigns we want to run.””

““We were about to build it ourselves, but the moment we learned about HockeyStack, we realized it would save us tons of engineering and RevOps time. It was everything we needed—and more. It saved time, money, and let us stay focused on what matters.””

““HockeyStack has been an incredible ROI product for us. It’s given us visibility into something we were completely blind to—what channels are working and where we should double down. Without it, we’d be spending way more time and money trying to uncover the same insights.””

“Ultimately, the support has been fantastic.”

““It just allowed us to ask questions and actually get to an answer, versus before it was pretty much impossible really to get to some of those insights.””

““HockeyStack’s designed for a marketer, for marketing analytics on paid — so just customizing, being able to answer the questions that we have was a huge plus.””

““We’re merging HockeyStack data with our in-product data to identify predictive usage signals for product adoption. By combining user journey data with predictive signals, we will have the insights we need to develop new content, invest in the channels that resonate with our audience, and accelerate revenue growth.””

““We want to understand, what types of users, and what content do they experience, at what time and at what point of their journey — and from what channels are they coming from? — so that we can optimize that path [and] reduce any friction points, so that we can accelerate revenue with that specific subsegment of our user base,””

““What happens is people come to ngrok through organic and direct, and they sign up and they use docs and guides [on] how to use the product. But then they convert, [and] they look at our security pages. And so our hypothesis is, they discover, ‘Okay, we can use ngrok. It solves our needs, but is it secure?’ And so they go look at our security pages and our data platform pages, and then they find out, yeah, we are a secure solution.””

““The HockeyStack solution is much more transparent, much quicker, and the speed-to-value… was much quicker than what I’ve experienced in the past."”

““I’ve implemented Bizible in the past and Full Circle Insights, and those implementation timelines were much longer than we experienced with HockeyStack,””

““It makes sense — we’re a developer tool [and] platform, and people need to know how to use our product,””

““We had built groups of pages for our website, so we have use-case pages, product pages, and we also have docs and guides, blogs, webinars — each one of the main sub-menus on our navigation,””

““That was a huge benefit, a huge driver in our selection process: being able to track more of our user base,””

““Most of our user base is developers, and most of them run ad blockers…We narrowed down our final two selections between HockeyStack and Hubspot — Hubspot because we own it already, and HockeyStack because you have the cookieless tracking, which is unique in the industry, and the fingerprinting solution .””

““We really needed a multi-touch, multi-channel attribution platform to be able to demonstrate attribution all along the user journey, not just first-touch or last-touch.””

““The return on HockeyStack isn’t just numbers. It’s our team becoming data-driven, making decisions based on evidence instead of gut instinct. With HockeyStack, our marketers can tell the story behind the data — not just read a chart.””