Knit

“The fact that you're able to truncate the timeline to six weeks — that's the game changer,”

“The ability to benchmark, layer, and connect findings across studies — rather than treating each one in isolation — is what turned research into a confident roadmap.”

““We wanted a single source of truth to work off of,””

““Being able to ask the AI to look into findings for us or generate another slide automatically – the time savings is huge compared to other platforms we use.””

““With Knit, we could do our job more efficiently and get to those key learnings and insights a lot quicker than we might’ve been able to on other platforms,””

““For us to be able to get that level of quality at such a speed has been huge,””

““We’re always looking to be as agile as possible.””

““If we had run them through a different partner who was full-service, it would have likely taken a month to six weeks,””

““Knit gives us that clear, concise story and brings in the voice of the consumer.””

““Having everything bundled was the solution we had been looking for.””

““For us to be able to get that level of quality at the speed we did with Knit has been huge.””

“We needed a quick-turn solution to get real, unfiltered consumer feedback on various projects related to launching our new JBL brand positioning. Because this was a big, high priority project we needed agile responses so we could learn and adjust as we built out our creative and messaging planning. Knit provided that much needed agility and will continue to be useful as we test new creative moving forward.”

“Knit is an efficient and collaborative company that helps us maximize our research budget, while also providing us with AI research capabilities in an easy to use and understand way.”

“Knit has enabled us to expedite studies and streamline analysis by rapidly recruiting panels and leveraging AI for result assessment. This platform has been instrumental in conducting research efficiently for ourselves and our clients.”

“Knit’s ability to get quick quantitative and qualitative feedback has been a huge help in directing strategy around future fans. Using features like voice of consumer videos have given us a great foundation to ideate with stakeholders on new ideas to target consumers. From direction on event experience to content testing, Knit has been a great resource for us in drawing custom research.”

“What sets Knit apart is how effortlessly it brings together real human expertise and AI. The insights we get aren’t just fast—they’re actually relevant to our brand and grounded in the nuance we care about. Our Knit researcher gets to know our business and makes sure the AI delivers output that actually feels tailored to our needs. It’s not a black box—it’s a partnership.”

““Knit stood out to us because of its advanced approach to consumer insights and its ability to provide tailored, data driven results,” she said. “We were particularly impressed with the flexibility and depth of the platform, which allowed us to segment consumers in a way that aligned with our needs.””