Clay

““Clay is working exactly like I always wanted something to, and this will save me hours a week.””

““This product seems to be made by aliens, every single aspect of it is amazing!””

““I’ve stopped sleeping at this point. I am dreaming about Clay workflows.””

““Clay is not only a platform but a skill that will take your career to a whole new level.””

““This is a total paradigm shift for GTM.””

““I love Clay more than my close relatives.””

“Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay's combination of data providers vs. our previous solution.”

“Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We're able to move fast and drive outsized impact on GTM execution – all while using a tool that's fun, creative, and cutting edge.”

“Clay is a central part of our outbound campaign program. It's helped us fully automate lead enrichment that previously required expensive and time consuming manual research.”

“Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.”

“Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.”

“Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands”

“Before Clay, my team spent half their time thinking about the campaign, the other half handling all this orchestration themselves.”

“We're getting address data with 95% accuracy,”

“Now we can put all our time into designing campaigns that book meetings,”

“Everything we did historically was a bespoke process,”

“You don't need to spend a million dollars updating your whole CRM. We're doing it on a campaign by campaign basis,”

“Clay speeds up your ramp period in a new country and reduces the overall SaaS bloat you get when you have single-point solutions for each region.”

“Before Clay, half our time was managing data access and manual workflows. Now we have access to all the data we need, ability to orchestrate it automatically, and take action immediately. Clay allowed us to 10x experiment velocity—both marketing and sales can move much faster with less reliance on the engineering team.”

“Anytime we have an idea that would require mundane tasks, we wonder if we can use Clay,” Talia said. “The growth team never has to wait on engineering timelines to accomplish creative campaign workflows.”

“This alone is saving half the time of some team members. They can then use that time to engage with deals or come up with new GTM ideas. We can have thousands of packages delivered on their own and just think about what to do next.”

“I can click a button and generate 600 landing pages right now because of the way we’ve connected Clay to Webflow. We can reference someone’s job title, company logo, and more. We can use these pages for hundreds of ABM campaigns, outbound email sequences, inbound follow ups, and even ad campaigns”

“If I hadn't used Clay, I probably would have manually copy/pasted the data from the directory into a spreadsheet for a few hours, maybe made it halfway through, and quit. Doing this entire process would’ve taken a week and been completely infeasible.”

“Government directories often exist for different industries so being able to scrape them and run outbound or ad campaigns on them is huge,”

“At Verkada, we want to target niche ICPs with Linkedin ads, but LinkedIn native filters usually aren’t specific enough to narrow in on the right people,” Talia shared. “Standard industry, job title, or company size filters are too broad. For example, some of our targets are titled “president”—but they need to specifically be presidents of HOAs or property management associations.”