Crossbeam

“One of the things we really appreciated about Crossbeam as we've explored its use is that we've been using Crossbeam more and more in our vetting of new potential partnerships. One of the questions you often need to answer in looking at new partners is: what is our overlap in that ideal customer profile? What's our overlap in customers? What's our overlap in engaged opportunities and prospects, those greenfield opportunities?”

“"I want our sales team to be able to leverage partners more directly, " John said. "Crossbeam can help sellers identify the right partner relationship and engage on their own, while keeping the channel account manager connected."”

““Our reps aren't just getting an account name. They're getting the context to show they've done the homework: the complementary technologies the prospect already uses and a value proposition tailored to that environment. That's where the feedback has been really positive so far," John said.”

“I now have an MCP server that everyone in the company can connect their applications to. They don't have to go ask IT. They don't have to do some complex data export out of Crossbeam. They can just, in their project, click the plus button, choose Crossbeam, and have that integrated into their internal project. This is one of the coolest MCPs I've ever used. I love it. It's great,”

“I've had a chance to build with the Crossbeam MCP, not only at my own companies, but now a lot of the folks here today at Camp Crossbeam. It's been one of the most valuable pieces of the Crossbeam solution for my team,”

“It's as easy as opening your coding agent and saying, hey, add the Crossbeam MCP. That's it. It is that simple,”

“It would have been me copying and pasting back and forth for hours on end. It would have been insane.”

“The layout and everything in Crossbeam is very easy to use, but with the integration with Crossbeam and being able to have it go through emails and Salesforce, all of these things make it invaluable. I don't know what we would do without it,”

““Whether promoting an event, a new integration, or a piece of content, we rely on Crossbeam’s dynamic lists and the RollWorks integration to ensure our campaign messaging reaches the most relevant contacts ready to engage. It’s a foolproof way to unlock the value of shared partner data and has allowed us to collaborate with our partners in more meaningful and effective ways,””

““If you can go to any company and tell them they can provide a much better customer experience, increase time to first value, and improve their renewal rate by 30%, that’s like the holy grail for a SaaS business and they should actually be investing more in partnerships than they do,””

““Now I just feel like it works. The data is frequently updated. Crossbeam is reliable. The data is available. I don’t have to be in the middle of everything,””

““The Partnership Overview feature is one of the elements that provides us a tremendous amount of value and has let our partnership program play a key role in our revenue strategy.””

““We've been able to increase the revenue from our partners and, I can tell you that we've signed a major partnership because we were able to show to this partner that the overlap presented enough value to continue the discussion and to set up agreement between our organizations.””

““Partnerships are significant for our company's revenue. It's become a key element of Talkwalker’s overall revenue strategy,””

““That’s a strong compelling event for us to sell Census,””

““It’s that type of confidence where we know we’re winning or we’ll know we’re losing very quickly,””

““We try to use Crossbeam information to either accelerate a deal or solidify it,””

““We know a prospect just bought our tech partner’s product and that’s a very strong signal for us to start the sales process because it involves migrating data and ingesting data in new tools, and that’s really what we do as a business. Those types of events are super relevant from a timing point of view,””

““The thing about Crossbeam that’s nice is you can see a prospect’s tech stack. You gain information that you can’t scrape off a prospect’s website, says Giuliani.””

““These kinds of conversations give us the intel to avoid hurdles in the sales process. The only people who have that information are the ones who’ve experienced the pain, which are people who have sold products to that organization before.””

““Before Crossbeam, there was nothing. It was a lot of ad hoc backchannel communication and lots of shots in the dark,””

““We excel in workforce scheduling and time tracking, while our partner is a leader in HR and payroll management. The collaboration was a natural fit since combining our platforms allowed us to address complementary aspects of operational efficiency,” said the Chief Commercial Officer. “We recognized that together, we could deliver even more value to our customers by integrating our solutions and creating a cohesive ecosystem that tackles HR, scheduling, and payroll challenges with ease.””

““An integration shouldn’t be created with the sole purpose of driving net new leads, but to make an impact for your existing customers,” said the Director of International. “To scale your integration, you need an excellent collaboration, communication, alignment, and incentivisation process with your internal and external GTM teams.””

““To make the impact that you want, you have to align your internal and external GTM teams,” said the Chief Commercial Officer. “The best way to do so is by making sure all revenue and customer goals are at least similar, speaking your GTM language, and focusing on the value that both solutions bring.””

““For us, even if we’re an all-in-one HR platform, we have to bridge some of our functionality, so, without adding a working scheduling and time tracking functionality, we’re not a complete platform.””