Klue

““With Blindspots we are hearing from buyers where we are not even involved in a deal; what decisions they make that we are never present for. Now we have an even better understanding of our buyer and can make strategic decisions accordingly.””

““When you can put interviews together with win stories that are immediate — this closed yesterday, the recordings were pulled in, we have it — that information is so fresh that we’re able to draw out the exact points of what we need to focus on to win, or emerging loss reasons we need to address quickly.””

““It’s like having my own CI assistant. With Klue, our sellers get the exact message and proof point right when they need it. That’s the difference between hoping they say the right thing and knowing they will.””

““We saw Klue as the clear leader in Competitive thought leadership, and were really impressed by feature enhancements on the roadmap. This sealed our decision to go with Klue over Crayon.””

““Win-Loss Clips are also much easier to share with Product/PMM teams whenever a customer is talking about a feature request or product gap. The ability to download and share directly in Slack makes it easy for them to consume.””

““Win-loss is key to our Compete program, giving us a more complete go-to-market picture. Market, competitive, and buyer insights centralized in Klue allows us to easily distribute to the right stakeholders and better drive product, sales and messaging decisions.””

““ The difference between Klue and our previous vendor was noticeable right away. The level of depth gives us real insight into what we can act on and prioritize.””

““This level of clarity has been a game-changer for supporting our revenue and product teams.””

““Klue and Highspot together, has allowed us to create a highly relevant Competitive Intel hub for multiple teams at SAS – for product rankings, new product announcements, press releases, earning reports and more. We’ve streamlined the maintenance of key insights and made it easily accessible to everyone who needsit – and that’s a success story for us.””

““Market, Competitor and Buyer combined intelligence — all critical for us to make smart decisions. When looking for solutions, it was important we find one to help us makeour best moves. A platform that makes it possible for us to find more meaningful insights in less time, and gives us a distribution channel for multiple global teams. Klue makes this possible.””

““We wanted a competitive program that would help drive revenue, so we were very selective when considering tools to support this. We chose Klue because it fits our enterprise needs. We’ve been very happy. The Klue team has been with us every step of the way – from evaluation to implementation, and now in helping drive adoption.””

““Klue gave us the integration we needed with Showpad. This allowed my Enablement team to create an intuitive workflow in our main tech stack so our sellers, marketing and R&D teams can find the most up-to- date content they need across every stage of the deal.””

““[Klue has] also helped make CI more scalable. Instead of fielding the same questions over and over, we can point teams to Ask Klue or a battlecard that’s already been built for that exact use case. It’s made our intel way more visible, and it’s saving time across product, sales, and leadership.””

““We cover such a broad landscape of about 60 direct and indirect competitors so it’s less about diving into the nitty-gritty and more about having broad, consistent coverage. The fact that Klue can quickly generate a central place for reps to get a high-level summary of what’s going on with a competitor? That’s clutch. It makes my job a whole lot easier.””

““Compete Agent saves me two days a week and has increased our win rates by 28% against our top competitors. It’s a game changer for how Blackbaud competes.””

“Our Quarterly Win-Loss Analysis report is a helpful way for me to feel a sense of empathy with our customers and users. It also helps me stay abreast of the top concerns / priorities of our sales org.”

“The amount of prep that went into designing our program built confidence and trust that Klue was going to deliver. They took the time to learn our business from the start, and continue to build that understanding every day, so we’re able to put more trust in them to execute the program we’ve designed together. This is only possible because Klue is a partner, not a vendor.”

“Our Quarterly Win-Loss Analysis Report is so valuable in enabling our team on what to change and improve for better results. It’s working!”

“We didn’t choose Klue initially, but we wish we had. With our first, and even second vendor selection, the emphasis was clearly on insight visualizations, but the interviews were lacking in quality and depth. Klue’s approach is different, and we saw this from the very first interview they provided. They’re best in class in services, and are now building the insights tech with input from customers like us. We just didn’t have this experience with other vendors.”

“Klue took our program from a ‘nice-to-have’ to a ‘must have’ across our org and have become an integral part of our Competitive Intel strategy. We trust them to deliver actionable insights that support every team. The team at Klue constantly pushes us to improve, by sharing best practices captured from their years of experience.”

“Klue’s battlecards are life saving! I feel prepared going into calls where I know competition is close with the most up to date specifics on how we differentiate against our top competitors. Klue is also great for information sharing across our organization. I recently used a competitor case study that was shared in our recent Klue Intel Digests to help me win a deal!”

“Klue is my go-to when I need to learn about competitor features, differentiators, or share stats with prospects. The UI is extremely straightforward and user friendly. The battlecards make it simple to switch to and from different competitors and having the stacker layout is a brilliant way to target specific information. Because of Klue, I feel more confident and comfortable in my sales role. Our customers see this and trust us!”

“Before it was difficult to quickly find competitive intel when I came across an unfamiliar name in my customer conversations. With Klue, I can easily find competitors by their battlecard, and can even do a general search by topic, feature, keyword, anything! I love how it’s really easy to send intel in any format (call snippets, emails, screenshots, etc.) so our whole team can continue building our collective knowledge in Klue.”

“Klue is an invaluable resource that I don’t want to do my job without. Whether it’s release notes, merger announcements, product launches, or pretty much anything else I might want to know about what our competitors are doing, I love knowing that I can look to Klue for what I need.”

“Klue has been invaluable when competing to win deals. By offering easy access to the most up to date insights and battlecards, I’m able to prepare myself and serve as an expert on our competitors which helps educate customers to make the best decisions. Klue absolutely helped me enhance my process and end the year as a top performer.”